Thank You2022-02-16T11:48:45-07:00

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The Marketing Manager Who Wears alot of Hats with Jay Schwedelson

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In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified franchise development leads into the funnel with current lead generation strategies. Once those names are in the franchise development (fran dev) sales cycle, the second challenge is to identify which folks are just "kicking tires" from the ones genuinely interested in becoming a franchisee. Trying to pursue those "tire kickers" who have little intention of buying or can’t qualify, is [...]

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