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The Future of Email Creation for 2023 and Beyond
In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Email Never Sleeps Season 2 Episode 6 with Dmitry Kudrenko Dimitri discusses the four stakeholders in email creation: email clients, email logic, editors, and marketers. The discussion then focuses on traditional email creation and [...]
Being Proactive with Email Deliverability – Email Marketing 101
As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. According to Miriam Webster, being proactive means acting in anticipation of future problems, needs, or changes. It involves tracking your email campaign [...]
What is an open rate? Email Marketing 101
Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we'll examine email open rates, how they're calculated, and what you should use them for. What is an open [...]
Discover the Insider Strategies for Creating a Loyalty Program That Actually Works
In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyalty. He mentions [...]
Discover the Truth: Do Political Emails Suck?
Are you tired of receiving spammy and unappealing political emails? In this episode of Email Never Sleeps, Andrew Kordek from iPost interviews Greg Bryce, a political email guru, to discuss the best practices for creating effective political emails. Email Never Sleeps Season 2 Episode 4 with Greg Bryce Greg shares his insights on why the perception of political emails is so bad and how to provide value to your email subscribers. He stresses the importance [...]
Why are unsubscribe links at the bottom of the page?
You understand the importance of building a healthy email list as an email marketer. You spend hours crafting the perfect email campaign, hoping to capture the attention of your subscribers and drive conversions. But have you ever stopped to consider the importance of the unsubscribe link at the bottom of your emails? Email Never Sleeps Episode 3, Season 2 with Michelle Norton In a recent episode of "Email Never Sleeps," Andrew Kordek, VP at iPost, [...]
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