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Field Manual For Better Franchise Email Marketing
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The Economic Impact of Email Testing 2023
Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means that you are, at the very least, testing one element on at least 60% of all your email sends. These regular tests [...]
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Finding a Job You Love in Email Marketing with Tony Zupancic
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Email Marketing Mastery: The Art of Defining Success in Email
Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery. In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on the customer experience, utilizing data effectively, and fostering curiosity, you can unlock the true potential of your email marketing efforts. Defining Success [...]
8 Types of Email Marketers – Email Marketing 101
There is no such thing as an email marketer that knows it all. Many organizations want a jack of all trades (who is an expert); unfortunately, that person does not exist. There are eight types of email marketers out there. A person can be a blend of 2 or even 3 of these, but no one can be an expert at all eight, and If they say they are, they are lying. Check out this [...]
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