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7 Hidden Costs of Switching Email Service Providers (ESP)
If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and helping—clients switch email service providers, both before and during their engagements with iPost, I’ve pulled together some hidden costs to consider to [...]
Avoid These 5 Bad Email Habits in 2023
It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about why subscribers leave your email program. This article about five bad email practices to avoid in 2023 is no exception. In addition to frequency and lack of personalization in emails, some things just flat-out drive people nuts. They may be things that you don't intentionally do, but they [...]
Doing an ESP Migration? Avoid These 7 Pitfalls
For Basic ESP Q & A, refer to this previous post for What is an ESP?. You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual ESP migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects how quickly you’ll be up and running with your new ESP. It’s worth doing it [...]
Are Long Emails Bad? How Long Should an Email Be?
Are Long Emails Bad? You Have Been Mislead. In recent years people in the email industry have led you to believe that you should stop writing long emails because email subscribers don't read long emails anymore. Email marketing strategists and thought leaders have subsequently encouraged you to write shorter emails (50 to 125 words - 200 words) or image-heavy with little copy and bullet points because subscribers "scan." The industry has said that no one likes [...]
Silent Marketing Solution: Use Email Analytics to Best Engage Silent Subscribers
What are the best email analytics to help determine which subscribers are bringing you down? As digital consumers, we’ve all been through this scenario of disillusionment: You land at a website and you like what you see. You subscribe to the brand’s emails because you’re thinking this is the start of something. Then the emails start coming. They fail to offer what you’d anticipated. And they keep coming. And you wish they’d just stop. Next thing [...]
Gmail Inbox Deliverability – Prevent Gmail Spam
GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while continuously improving its algorithms to determine inbox placement and delivery of your messages. They are demanding that [...]
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