Email marketers are always on the lookout for tactics that grab attention. One of the most noticeable—and arguably controversial—strategies is using ALL CAPS in emails. In episode 19 of Email Never Sleeps, R.J. Talyor joins Andrew Kordek to explore this polarizing topic: ALL CAPS. Is it an effective way to emphasize your message, or does it come across as yelling in the digital world? Why Use ALL CAPS in Email? Over the years, the [...]

In this episode of "Email Never Sleeps," we dive deep into Customer Data Platforms (CDPs) with Roy Wollen, President of Hanza Marketing Services, a seasoned expert in customer data management. This discussion couldn't be timelier as more brands consider integrating CDPs into their marketing technology stacks to enhance customer experiences and drive data-driven decisions. Understanding Customer Data Platforms Firstly, let's define a CDP. Unlike traditional CRM systems or data management platforms (DMPs), which primarily [...]

Email marketing mastery is often likened to catching a mythical unicorn. It's elusive, highly sought after, and, as some might argue, impossible to fully achieve. In the latest episode of "Email Never Sleeps," I enjoyed discussing this fascinating analogy with Evan Blittner, a seasoned marketer with a rich background spanning multiple industries, including telecom, finance, and consumer packaged goods. What Makes Email Marketing a Unicorn? The Complexity of Email Marketing Email marketing is not [...]

The debate continues regarding integrating social media icons in email footers—should they stay, or should they go? In the latest episode of "Email Never Sleeps," host Andrew Kordek and guest Jay Oram from Action Rocket dive deep into social media icons' effectiveness and strategic use in email marketing. Evaluating the Necessity of Social Media Icons Jay, with a robust background in digital marketing and email development, shares a perspective that challenges the status quo. [...]

In email marketing, the term "best practices" often surfaces as a guiding beacon for marketers aiming to optimize their campaigns. But could these so-called best practices stifle innovation and creativity in our strategies? Let’s delve deeper into this topic, drawing from insights shared in a recent Email Never Sleeps podcast with Kath Pay, a seasoned expert in the field. The Trap of Conventional Wisdom "Best practices lead to mediocrity." This bold statement highlights a [...]

In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned insights, drawing extensively from her extensive experience in digital marketing and email strategy. Setting the Stage for Success Define Clear Objectives The [...]