In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, [...]
A Pristine Spam Trap Is Not Good. There are three types of spam traps senders can email, but one of the worst ones is called a pristine spam trap. Pristine traps have also been referred to by email marketers as true traps or honeypots because the address has never been an email address. They [...]
There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection affecting email over the last few weeks. Apple iPhone users on apple devices can now surpass tracking pixels and online activity. The industry itself has all agreed that people should not panic and that email will continue to thrive and innovate [...]
Does the perfect email program exist? What is the best email system? These are commonly asked questions by digital marketers and the answer may surprise you. The perfect email program may or may not exist. Depending on how you define perfection, the Perfect Email Program Video by Andrew Kordek answers 8 commonly asked questions he encounters in [...]
Best June email subject lines We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Effective Email at its best! We love good emails [...]
How many email links should I have? Email marketing is one of the most cost-effective ways to generate and nurture leads. But how many links should you include in your emails? Don't be fooled by the common belief that more email links will increase your click-through rate (CTR). In this post, we'll go over [...]
Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]
Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited. In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail [...]
In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the [...]
It's fair to say that email subject lines are one of the most important components of an email. What do email subscribers see first in their email inbox? The email subject line! If your email subject line is not amazing, then your digital marketing efforts could be falling short. In this post, we reveal [...]
