Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. [...]
Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are [...]
TL;DR Email marketing remains one of the most powerful tools for player acquisition, engagement and retention. With an average open rate of ~21.6%, operators must go beyond standard blasts by harnessing player data, personalization, automation, and responsible marketing practices. This guide will show you how to build a gambling-friendly casino email marketing strategy that [...]
Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to [...]
iPost is a leading enterprise email and marketing automation platform built for highly regulated and data-sensitive industries such as gaming, hospitality, entertainment, and financial services. iPost announced a 50% yr-over-yr growth in Q3 2025 compared to Q3 2024 attributed to a growing customer base, deeper platform adoption, & strategic partnerships Our Q3 growth reflects our customers’ trust [...]
When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place. Then reality hits, and you begin to question if any of those “best [...]
Updated August 2024 → Updated April 2026 What’s the secret to mastering casino marketing in 2026? What marketing tactics do modern casinos use to attract and retain players, both on property and via online casinos? How do you launch a digital marketing strategy casino promotion idea that truly delivers ROI? In this updated guide, [...]
SAN MATEO, Calif., Oct. 07, 2025 (GLOBE NEWSWIRE) -- iPost, the leading enterprise email marketing platform tailored for the gaming and hospitality industry, is proud to announce that Bally’s Corporation has selected iPost to power its Email Marketing strategy across 14 of its premier casino properties. The decision follows the recent merger of Bally’s and Queens Casino [...]
TL;DR AI is transforming casino email marketing by turning data into real-time personalization and predictive insights. Casinos that embrace AI-powered tools like iPost can anticipate player behavior, automate engagement, and drive long-term loyalty — all while maintaining compliance and trust. The future of casino marketing isn’t just data-driven. It’s AI-intuitive. The casino industry has [...]
Introduction If you are a marketer inside a franchise organization, email marketing for franchise is an effective and cost-efficient way to connect with current and future customers. While most consumers love to hate email and claim that they get too much, they are addicted to it. People check email while driving, in bed, [...]
