Hey Hey! It's episode 4 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. In this week's video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your [...]
Hey Hey! It's episode 3 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to hear InboxArmy's Christopher Donald spill details on why the 3 Step Abandoned Cart Email Series is Dead and how some businesses have up to eight emails in their abandon cart automation! What [...]
Welcome back to episode 2 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to learn about the best ideas that have gone south in email marketing. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow [...]
So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why iPost decided to launch the new podcast series titled Email Never Sleeps. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing [...]
I recently attended two industry-specific conferences, both in Las Vegas. First was the Multi-unit Franchise Conference (MUFC) followed two weeks later at the Global Gaming Expo (G2E). It was nice to get out and start seeing people face to face. It’s funny that a franchise-related event and a casino/gaming event could have so much [...]
Email is one of the most powerful tools in any marketer's toolbox. It can be used to augment anything from email newsletters, social media promotions and announcements, and even your website. When you send an email that includes a call-to-action (CTA) button or an image, it's important to include alt text so email recipients [...]
Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your email program. Purging your subscribers is a great way to maintain the legitimacy of your database. What does purging mean? Purging means that you take a [...]
If you're sending transactional email, you already know transactional emails get a much higher open rate than other ESP marketing emails—from 40% to 85% higher depending on the source you turn to. You probably also know that’s rarely because they’re compelling and interesting. Nope, they’re usually boring. They are literally a transactional message. Yet [...]
With the rise in email scams, it is more important than ever to be sure that your business's emails are authentic. DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as [...]
It's fair to say that none of us in email marketing are in it to annoy our subscribers with our email newsletters. We have all read articles about why subscribers leave your email program. This article about five bad email practices to avoid in 2023 is no exception. In addition to frequency and lack [...]
