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  • The Importance of Email Marketing for 2023

The Importance of Email Marketing for 2023

2023-05-09T10:04:46-06:00By |Tags: , , , , |

Updated May 2023 The importance of email marketing has skyrocketed in the past few years, and it’s only going to continue growing in the coming years. With this increased importance, though, comes increased competition.  That’s why it’s important to make sure you’re putting in your best efforts with your email marketing campaigns now in [...]

  • new Benchmarking Don't obsess over benchmark studies .psd

Benchmarking for Email Marketing

2022-01-27T12:44:17-07:00By |Tags: , |

Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article [...]

14 Best Black Friday Email Subject Lines Examples

2023-09-11T11:07:35-06:00By |Tags: , , , , , |

Calling all high-level email marketers. Are you ready to boost your email open rates and revenue this holiday season with some of the best Black Friday email subject lines out there? Your subject lines are about to reach next-level status. This holiday season, our team at iPost wants to make sure you communicate your Black [...]

5 Ways to Improve Email Deliverability

2022-01-27T12:44:46-07:00By |Tags: , , , , , |

Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. [...]

  • Franchise Marketing Attribution Balance new

Franchise Marketing Attribution in Digital Email Marketing

2021-10-26T11:07:19-06:00By |Tags: , , , |

In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, [...]