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  • Defining—and Engaging—the Unengaged Subscriber

Defining—and Engaging—the Unengaged Subscriber

2022-01-27T12:57:31-07:00By |

How are you treating the unengaged subscribers on your email list? These inactive subscribers are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is [...]

  • Realize the Value of Relevance to Get More Email Opens

Realize the Value of Relevance to Get More Email Opens

2022-01-27T12:58:01-07:00By |

Think of the last time you didn't read your email for a day or so. When you did check, your inbox was probably filled with both opt-in messages as well as some junk email. Let's focus on those emails you opted in to receive, the ones from brands you had explicitly given permission to [...]

  • The Importance of the Welcome Email

The Importance of the Welcome Email

2021-10-26T13:02:06-06:00By |

As an email marketer, you need to pay close attention when sending a welcome email. Remember, the welcome series is the first email content your email subscribers will have with your business. Making sure that interaction is relevant and meaningful is critical to the lifetime value of that subscriber. Pro Tip: To make sure [...]

  • What Makes a SOC 2 Audit Successful?

What Makes a SOC 2 Audit Successful?

2023-09-11T11:13:10-06:00By |

What happens after you receive your SOC 2 audit report? You’ve just used many resources – maybe even some that you were strapped to allocate – to go through a gap analysis, remediate the findings, and then begin the Type I and/or Type 2 audit. It’s a massive project that you should be proud [...]

  • Expert Level Email Marketing Execution [Like You're in a Spy Novel]

Expert Level Email Marketing Execution [Like You’re in a Spy Novel]

2021-10-26T14:22:57-06:00By |

Spending a few weeks on vacation and reading my fill of spy novels makes me reflect on my years in the online business. Spy novels and movies feature cool gadgets that work exactly when you need them, with the ability to adapt to any situation. Sounds like a perfect metaphor for online advertising/marketing. After [...]

  • Big Data: New Analytics or New Decisioning

Big Data: New Analytics or New Decisioning

2021-10-26T14:20:35-06:00By |

There is a lot of talk about big data technology these days: Data Management...How do you possibly store, manage and derive intelligence from the flood of transient data and sources, online, offline, and market-level data? Analyzing volumes of data and types of data can be daunting for those not proclaimed as high-level data scientists. [...]

  • Managing Data: Making sense of features that help

Managing Data: Making sense of features that help

2021-10-26T13:55:24-06:00By |

iPost wrote a Whitepaper  “Email Marketing Maturity Model:  From Bait Shop to Revolutionary” recently striving to help marketers think about the relative stages of maturity for an email marketer. One of the most important considerations when looking at your maturity is how you look at creating actionable segments and ultimately how you operate within [...]

  • Automation to Journeys

From Automation to Journeys — 5 Key Tips

2021-10-26T13:46:26-06:00By |Tags: , |

Most every digital marketing professional has basic automated email journeys in place, usually a welcome series. But the time has come for these email marketing automation programs to grow in maturity, to evolve from email automation to well-thought-out email journeys. Why? One reason: customer experience. Customer experience is the new competitive advantage We’re entering [...]