Best June email subject lines We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Effective Email at its best! We love good emails [...]
How many email links should I have? Email marketing is one of the most cost-effective ways to generate and nurture leads. But how many links should you include in your emails? Don't be fooled by the common belief that more email links will increase your click-through rate (CTR). In this post, we'll go over [...]
Testing an email is a waste of time. I am sick of the words “test it” in email marketing. For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]
Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited. In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” MPP later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is what we know so far about Mail [...]
In email marketing, email delivery and email deliverability are two entirely different things when it comes to running an email program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. So how do you distinguish email delivery and deliverability? Email Delivery Delivery simply means that the [...]
It's fair to say that email subject lines are one of the most important components of an email. What do email subscribers see first in their email inbox? The email subject line! If your email subject line is not amazing, then your digital marketing efforts could be falling short. In this post, we reveal [...]
On Monday, May 31st, the offices of iPost will be closed in observance of Memorial Day here in the United States. Memorial Day (formally known as Decoration Day) is typically known as the start of Summer. It is often observed on the last Monday with family and friends either at picnics, sporting events, or [...]
Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. This chapter is strictly for Associations where members [...]
As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is "levels of engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my [...]
Email is one of the most powerful tools in any marketer's toolbox. It can be used to augment anything from email newsletters, social media promotions and announcements, and even your website. When you send an email that includes a call-to-action (CTA) button or an image, it's important to include alt text so email recipients [...]
