In the bustling world of business communication, standing out is more crucial than ever. We're inundated with a barrage of emails daily, where many miss the mark, resonating as uninspired or overly formulaic. However, transforming a mundane business email into a compelling, engaging message isn't just a luxury—it's necessary for those looking [...]
In the latest episode of Email Never Sleeps, host Andrew Kordek sits down with email development expert Anne Tomlin to discuss the nuances of email coding and design. Anne, the founder of Emails Y'all, brings over a decade of experience and shares insights crucial for anyone looking to perfect their email marketing [...]
In this episode of Email Never Sleeps, Andrew Kordek engages with Jakub Olexa, the founder and CEO of Mailkit and Omniv, to discuss the evolving landscape of email marketing. The conversation covers the strategic use of dedicated IPs and the shifting relevance of traditional email metrics like open rates. Rethinking Dedicated IPs [...]
In this episode of Email Never Sleeps, we dive deep into Lessons Learned in ESP Migration and the complexities of Email Service Provider (ESP) migration, guided by the seasoned insights of Anna Levitin, a marketing and email operations leader based in Tel Aviv. With a rich background in cultural anthropology, Anna brings [...]
In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned [...]
In digital marketing, finding the perfect blend of strategies to elevate your brand and connect with your audience is crucial. Today, we're exploring how SEO, ads, and email marketing synergize to convert casual web visitors into loyal subscribers. Presented by iPost and Andrew Kordek, the "Email Never Sleeps" podcast's third season features [...]
Storytelling and personalization have emerged as pivotal elements that can significantly enhance the effectiveness of email campaigns. Episode 7 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, features a deep dive into these crucial topics with the expertise of Toni Rexroat, an email marketing veteran known for her exceptional storytelling [...]
In the rapidly evolving world of digital marketing, artificial intelligence (AI) has emerged as a transformative force, particularly in the realm of email marketing. The latest episode of the "Email Never Sleeps" podcast, hosted by Andrew Kordek and presented by iPost, delves deep into this topic. Featuring Elizabeth Jacobi, the founder of [...]
Whether you're a seasoned marketer or just starting out, understanding the nuances of email marketing metrics is crucial to optimizing your campaigns for maximum impact. Among these metrics, email open rates stand out as a fundamental indicator of your email's initial success, acting as a gateway to further engagement through click-through and click-to-open rates [...]
The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line will get your subscriber to open your email—or not. Research finds 47% of recipients open an email based on [...]
