As an email marketer, you need to pay close attention when sending a welcome email. Remember, the welcome series is the first email content your email subscribers will have with your business. Making sure that interaction is relevant and meaningful is critical to the lifetime value of that subscriber. Pro Tip: To make sure [...]
What happens after you receive your SOC 2 audit report? You’ve just used many resources – maybe even some that you were strapped to allocate – to go through a gap analysis, remediate the findings, and then begin the Type I and/or Type 2 audit. It’s a massive project that you should be proud [...]
Spending a few weeks on vacation and reading my fill of spy novels makes me reflect on my years in the online business. Spy novels and movies feature cool gadgets that work exactly when you need them, with the ability to adapt to any situation. Sounds like a perfect metaphor for online advertising/marketing. After [...]
iPost wrote a Whitepaper “Email Marketing Maturity Model: From Bait Shop to Revolutionary” recently striving to help marketers think about the relative stages of maturity for an email marketer. One of the most important considerations when looking at your maturity is how you look at creating actionable segments and ultimately how you operate within [...]
Most every digital marketing professional has basic automated email journeys in place, usually a welcome series. But the time has come for these email marketing automation programs to grow in maturity, to evolve from email automation to well-thought-out email journeys. Why? One reason: customer experience. Customer experience is the new competitive advantage We’re entering [...]
For months now, you’ve been hearing all the hype leading up to the big shopping spree that now envelops the Thanksgiving weekend, like a fog rolling in off the bay to surround the buildings of San Francisco. And you might think your work here is through because your Black Friday and Cyber Monday emails [...]
The Dangers of Stale Restaurant Email Marketing—and How to Make It Fresh Again Would you eat stale bread? Old fish? Over-cooked vegetables? Not by choice, right? Nor would your restaurant serve up such sub-standard food to their customers. But you might be serving up stale, sub-standard emails—through no fault of your own. To make [...]
Email marketing is becoming more difficult to do. Social media marketing, video marketing, and content marketing are competing with email to capture attention. But, for most digital marketers, email is still the bread and butter of their online business. That said, those who adapt to a more modern behavior based email marketing strategy will [...]
Are you considering a marketing cloud solution? One that combines all kinds of disparate technologies and features into one package? Many companies are going that route. And it might be that it’s a good solution for you…and it might be that it’s not. A bundled solution has its downsides, as you’ll see below. And [...]
Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have recognized the benefits of relational databases for several years now, surprisingly few email [...]
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