Whether the number of email subscribers in your email list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. They are Reticent Subscribers. These email addresses can be a gold mine or a sinkhole. Believe it or not, you, as an email marketer, [...]
At iPost, our email marketing team gets many emails, and by many, I mean we get a ton! Our staff is always looking at how the market is shifting not only in design but the frequency, messaging, testing, and, most importantly, email subject lines. As marketers, we've all seen poorly executed email subject lines. [...]
Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Best Tip: Watch your email frequency & follow our 9 Email Marketing Trends. Why Email Frequency Matters: When you send too much, recipients are more [...]
Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened email does provide a fair amount [...]
THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They are email subscribers you acquired several months ago via an aggressive and expensive digital marketing campaign. We have several points of valuable data on Sara and Bob that were captured during the sign-up process and have been [...]
I am not afraid to admit it, I love email marketing. I love email so much that the picture of the license plate above is mine. I have spent the last 20 years of my career in email marketing, making email fun for brands that I have worked with and for. The Fun - [...]
It's August 2020 and our scales are showing the effects of the extra food and alcohol consumed while staying home. People now refer to their pandemic pounds and the quarantine 15. We have fattened our curves while flattening the curve. The extra calories are understandable. We’ve been stressed out, seeking comfort and baking bread. [...]
Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn't Good (Yet) On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many digital marketing gurus often think deliverability ends [...]
As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on online behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve opens and click through open rates (CTORs) as [...]
In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without establishing trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single [...]
