Welcome to Season 3 of Email Never Sleeps: A New Chapter for the Email Marketing Podcast
As we step into the exciting new season of “Email Never Sleeps,” I can’t help but look back with pride and forward with anticipation. Since our inception in 2021, our journey through the realms of email marketing has been nothing short of incredible. Our podcast, dedicated to the ever-evolving world of email marketing, has surpassed our expectations in reach and impact.
Reflecting on Our Growth
Our first season was a humble beginning. However, the response we received was overwhelming. In 2022, we hit almost 22,000 views, and in 2023, we soared to over 37,000. This growth is not just in numbers; it reflects a community of engaged and enthusiastic email marketers hungry for more knowledge and insights.
Setting the Stage for Season 3
Season 3 promises to be a breakout year. Our aim is not just to continue our growth but to delve deeper into the nuances of email marketing that often don’t make it to mainstream discussions. We’re set to explore controversial topics, challenge existing norms, and bring fresh perspectives to the table.
Topics on the Horizon
This season, we’re not shying away from contentious issues. We’ll discuss the relevance of ‘view as a web page’ in emails, question the stifling nature of best practices, and ponder over the effectiveness of RFP processes. Moreover, we plan to unravel the mysteries behind key metrics like click-through rates and open rates, and their varied interpretations across different platforms.
Beyond the Norm
Our focus will not be limited to retail. We aim to cover a range of sectors like B2B, publishing, political emails, and even Casino emails. It’s time to broaden our horizons and bring underrepresented verticals into the spotlight.
Controversy and Conversation
One of our most anticipated discussions revolves around Spamhaus. We’ll explore its influence on email marketing and whether it has become too pivotal in determining the success of email campaigns. Like many others we plan to cover, this topic is ripe for debate and rich in learning opportunities.
A Call to Action
We invite you, whether you’re a brand-side marketer, vendor, agency partner, or a third-party expert, to join our podcast. Share your views, debate like professionals, and contribute to a narrative that’s not just controversial for the sake of it but thought-provoking and insightful.
Join Us
I, Andrew Kordek, invite you to participate in this journey. Fill out the form here to schedule a conversation. We aim for around 30 to 50 episodes in 2024, each offering unique insights and perspectives.
Looking Forward
We’re all set to kick off Season 3 with some exciting guests already lined up. Join us as we continue to shape the future of email marketing in 2024 and beyond. Your participation and feedback are not just welcome but essential for turning a new leaf in this industry.
Thank you for your support, and let’s make Season 3 of “Email Never Sleeps” a remarkable chapter in our collective journey.
