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Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send
Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to create and utilize higher education [...]
Franchise Development: Increase Number of Leads and Shorten Sales Cycle
In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified franchise development leads into the funnel with current lead generation strategies. Once those names are in the franchise development (fran dev) sales cycle, the second challenge is to identify which folks are just "kicking tires" from the ones genuinely interested in becoming a [...]
Value Research & Email Marketing with Todd Lebo
Most marketers know the importance of value research, but many have never actually invested in it! You are missing out on some benefits and groundbreaking data, so watch this video and see why value research & email marketing are important for 2023. Email Never Sleeps Episode 1, Season 2 with Todd Lebo In this video Andrew Kordek and [...]
9 Email Marketing Best Practices for Higher Education
When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place. Then reality hits, and you begin to question if any of those “best practices” are even doable inside [...]
Casino Email Marketing Tip – Leverage Player ID Instead of Email Address
In this casino email marketing tip video, we'll show you how iPost allows you to leverage player ID instead of email address when sending casino email marketing messages. Casino Email Marketing Tip - Leverage Player ID Instead of Email Address https://youtu.be/LyAZdp9idPI Using PlayerID in Casino Marketing By using player ID, you'll be able to target your casino email marketing messages specifically [...]
Email Never Sleeps Season 1 Finale: Final Thoughts of 2022
This is episode 15 of Email Never Sleeps, the email marketing podcast. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Final Thoughts, Season 1 Finale Apply To Be A Guest for Season 2! Are you heavily involved in [...]
The 21 Do’s & Don’ts for Franchisors in Email Marketing
Introduction This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers interested in becoming a Franchisee. [...]
Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023
This is episode 14 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing sending frequency best practices and advice for 2023. This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers. What is Email Never Sleeps? Email Never Sleeps [...]
Email Never Sleeps Episode 2: Best Ideas That Failed in Email
Welcome back to episode 2 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to learn about the best ideas that have gone south in email marketing. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 2 of Email Never Sleeps, you are treated to the Best Ideas That Have Gone South in Email. This should help you learn email marketing best practices and advice for sending emails in 2022. Episode Topic: Best Ideas That Failed in Email Episode 2 Guest: In episode 2, our guest Mark Pollard, Marketing IT [...]
Email Never Sleeps Episode 1: Wisdom For Young Marketers
So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why iPost decided to launch the new podcast series titled Email Never Sleeps. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 1 of Email Never Sleeps, you are encouraged to watch and hear email marketing wisdom for marketers for mid March 2022! We've been working in email marketing for years. People have been asking iPost for best email marketing tips or email marketing secrets videos. This Wisdom For Young Marketers video should [...]
iPost Launches New Website to Better Serve Niche Industries for Advanced Email Marketing
"iPost’s new layout is about answering the questions surrounding purchasing an email marketing system and helping you make an informed decision." SAN MATEO, CA, UNITED STATES, March 16, 2022 -- iPost, the enterprise email marketing, and automation provider, today announced the launch of its new website www.iPost.com providing potential clients with demos for email marketing and automation, as well as providing several programs for casinos, franchises, associations, and other niche industries. The selection process of finding an email marketing software that fits your business can typically take weeks or months. Plus, more often than not, businesses aren’t made aware of the total costs involved in developing a complex scalable email marketing system. At iPost.com, businesses can now easily navigate "Solutions'' which [...]
iPost joins the Association of Gaming Equipment Manufacturers (AGEM)
SAN MATEO, CALIF., Feb 24, 2022 iPost, the enterprise email marketing and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM) Associate Membership of iPost has been unanimously approved by the Board of Directors of the Association of Gaming Equipment Manufacturers (AGEM). iPost, the enterprise email marketing, and automation provider is honored to announce that it has become an Associate Member of the Association of Gaming Equipment Manufacturers (AGEM). AGEM is a leading non-profit association representing manufacturers and suppliers of electronic gaming devices, lotteries, systems, table games, key components, and support products and services for the gaming industry. “iPost’s commitment to the casino and gaming industries made [...]
Best Franchise Email Templates for 2024
What makes the best franchise email templates? Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement. While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider things like multiple locations, brand consistency in messaging, and different markets depending on each franchise location. Sure, it’s easy to suggest that franchises could hire their own marketing team to handle emails for each location. But that would be an [...]
2022 Google Algorithm Updates & What They Mean for You
If you’re not paying attention to 2022 Google Algorithm Updates, you could be seriously hurting your chances of success. After all, more than 90% of the world uses Google Search. What are some upcoming changes you should know about and how will they affect the world of SEO? In this article, we’ll take a look at the major Google Algorithm updates expected in 2022 and what they mean for your business (hint: if you aren’t ready, it could be devastating). Google Algorithm 101: What is it? The 2022 Google algorithm (PageRank (PR)) is a complex set of guidelines used to filter through content in order to provide each user with relevant results. These rules were originally [...]
Franchise Report: Email Marketing and SEO on the Rise
According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020. The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points. Combining these two strategies; Email Marketing and SEO, provides a powerful plan of action to attract new customers and ensure your business’s longevity in the years to come. Here are some highlights of the report and tips to get you started. Email marketing effectiveness rates higher in 2021 According to the AFMR report, franchise marketing leaders found email marketing to be one of [...]
How to write high-performing email subject lines
Are you wondering how to write high-performing email subject lines? Well, the role of email subject lines has evolved over the last 10 years. Often used to give context into what is inside the email, it has sometimes been abused with the likes of using RE: or FW: to sometimes trick the subscriber into an engagement. We have seen the introduction of emojis, the pervasive use of “oops” and the subsequent messaging of “thought leaders” that they don’t carry much weight on opens any longer due to MPP. We will talk about why email subject lines still matter and introduce a method of writing them in the modern era. In 2022, Email Subject Lines Still Matter... [...]
Email Marketing For Franchise Development
Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email marketing campaign to potential franchisees can carry a ton of weight in strengthening brand awareness. Franchise development needs to have email marketing as a part of their foundation for growth and this post will explore how you can accomplish that. TYPES OF PROGRAMS IN FRANCHISE EMAIL MARKETING In the Franchise world, email marketing can essentially be used for three different purposes: Franchise [...]
Real Time Dynamic Data for Marketing Emails
Using dynamic data in marketing emails is a standard, at this point in 2022. Blog posts and articles are saturated with practices about it, and virtually everyone in the industry uses some type of personal dynamic information associated with their contacts to provide better communication and to improve the quality of the user experience. It’s a given and we at iPost, like so many others, have been using it for decades. That’s why today we want to take the discussion a step further: using real time dynamic data in your emails to fuel business growth and improve your email messaging. Image Source: makeameme.org What Real-Time Dynamic Data is (and what it isn’t) Dynamic data, sometimes also known [...]
Email Marketing Strategy vs Tactics
EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart. I have been asked many times to create a “strategy” when in reality, what was being asked for was a list of “tactics” to achieve the goal for many types of marketing campaigns. As email marketers, we all need to be aligned on what these email marketing strategies and email marketing tactics actually mean and the effect that they will have. If your long-term vision is to have success with your “strategy” then there needs to be a clear separation between words and [...]
9 Current Email Marketing Trends For 2023
Updated May 2023 Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the current email marketing trends that shape our industry, and for 2023, I thought I would give the email world a bit of the Andrew Kordek vision on email marketing trends that should be top of mind in 2023. Please understand that mileage will vary on these trends, depending on what vertical your brand is in and your major corporate initiatives for 2023. Trend #1 - Stop It With Apple's Mail Privacy Protection It’s time to stop talking, blogging, webcasting, and solutions for [...]
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