Featured Posts
Being Proactive with Email Deliverability – Email Marketing 101
As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. According to Miriam Webster, being [...]
What is an open rate? Email Marketing 101
Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we'll examine [...]
Discover the Insider Strategies for Creating a Loyalty Program That Actually Works
In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing [...]
Discover the Truth: Do Political Emails Suck?
Are you tired of receiving spammy and unappealing political emails? In this episode of Email Never Sleeps, Andrew Kordek from iPost interviews Greg Bryce, a political email guru, to discuss the best practices for creating effective political emails. Email Never Sleeps Season 2 Episode 4 with Greg Bryce Greg shares his insights on why the perception of political [...]
Why are unsubscribe links at the bottom of the page?
You understand the importance of building a healthy email list as an email marketer. You spend hours crafting the perfect email campaign, hoping to capture the attention of your subscribers and drive conversions. But have you ever stopped to consider the importance of the unsubscribe link at the bottom of your emails? Email Never Sleeps Episode 3, Season [...]
The Marketing Manager Who Wears alot of Hats with Jay Schwedelson
In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns. Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to [...]
Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send
Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to create and utilize higher education [...]
Franchise Development: Increase Number of Leads and Shorten Sales Cycle
In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified franchise development leads into the funnel with current lead generation strategies. Once those names are in the franchise development (fran dev) sales cycle, the second challenge is to identify which folks are just "kicking tires" from the ones genuinely interested in becoming a [...]
Email Never Sleeps Episode 11: Loyalty Email Best Practices
This is episode 11 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty email best practices for your business. This podcast discusses Loyalty Email Marketing. Andrew and Celia have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for September 2022 and beyond. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 11 of Email Never Sleeps, Andrew and our guest Celia Martin, CJM Strategies - Owner, Strategy [...]
Email Never Sleeps Episode 10: Email Marketing Trends Early Fall 2022
This is episode 10 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing trends for the end of summer / early fall of 2022. This podcast discusses Email Marketing based on data collected by Validity. This Email Marketing Trends video should help you gain email marketing insight and give you advice for improving your email marketing for September 2022 and beyond. Pilar Bower 👉 LinkedIn: https://www.linkedin.com/in/pilarbower/ 👉 Twitter: https://twitter.com/pilarbower Validity 👉 LinkedIn: https://www.linkedin.com/company/validityinc/ 👉 Blog: https://www.validity.com/blog/ The global email trends doc discussed in this video is not available but the stats and slides are updated and reviewed on Validity's regular State of Email webinars. Find past and upcoming [...]
Email Never Sleeps Episode 9: Loyalty Emails that actually work
This is episode 09 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty emails and which types of loyalty email actually can work for your business. This podcast discusses Loyalty Emails that actually work. Andrew, Garin, and Joyce have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for August 2022 and beyond. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 9 of Email Never Sleeps, Andrew, [...]
Email Never Sleeps Episode 8: Clean Your Fu**ing Email Lists!
This is episode 08 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why you should clean your email lists. This podcast discusses when is a good time to clean your email lists and when is not a good time to clean your email lists. Andrew and Alexandra have been working in email marketing for many years. This Email List video should help you learn email marketing list health best practices and give you advice for sending emails in August 2022. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 8 of [...]
Email Never Sleeps Episode 7: Why Email Deliverability is Your Fault
This video is episode 07 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why email deliverability is your fault as an email marketer. Also, gain insight into email marketing from a deliverability perspective. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 7 of Email Never Sleeps, Andrew and Jack do their best to guide you along with email marketing best practices and advice for keeping your emails in the inbox. Episode Topic: Why Email Deliverability is Your Fault! Andrew and Jack have been working in email marketing for many years. [...]
Email Never Sleeps Episode 6: How to Improve Your Email Production Process 2022
This video is episode 06 of Email Never Sleeps, the email marketing podcast. Watch this video to learn how to improve your email production process in 2022. Also, gain insight into email marketing team building. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 6 of Email Never Sleeps, Andrew and Jennifer do their best to guide you along with email marketing best practices and advice for improving your email production process. Episode Topic: How to improve your email production process in 2022 Andrew and Jennifer have been working in email marketing for many years. This Email [...]
Email Never Sleeps Episode 5: Why should a marketer care about DMARC and BIMI
This is episode 05 of Email Never Sleeps, the email marketing strategy insight podcast. Watch the video below to learn about why email marketers should care about DMARC and BIMI. Also learn, which types of companies are taking advantage of BIMI in their email marketing plan. This DMARC and BIMI video should help you learn advanced technical email marketing best practices and advice for sending emails in May 2022. In this video, our guest Brian Westnedge, Sr. Director, Channels for Red Sift is discussing with Andrew Kordek advanced email marketing set up. You may have seen other videos about DMARC, BIMI, SPF, and DKIM so we hope you find this video just as informative and you [...]
Email Metrics That Matter
It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY
Email Never Sleeps Episode 4: Why You Should Clean Your F***ing Email List
Hey Hey! It's episode 4 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. In this week's video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your email lists. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 4 of Email Never Sleeps, Andrew and Al do their best to guide you along with email marketing best practices and advice for cleaning your email lists. Episode Topic: Why You Should [...]
Email Never Sleeps Episode 3: 3 Step Abandoned Cart Email Series is Dead
Hey Hey! It's episode 3 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to hear InboxArmy's Christopher Donald spill details on why the 3 Step Abandoned Cart Email Series is Dead and how some businesses have up to eight emails in their abandon cart automation! What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 3 of Email Never Sleeps, Andrew and Chris do their best to guide you along with email marketing best practices and advice for sending emails in April 2022. Episode Topic: 3 Step Abandoned Cart Email [...]
Email Never Sleeps Episode 2: Best Ideas That Failed in Email
Welcome back to episode 2 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this week's episode to learn about the best ideas that have gone south in email marketing. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 2 of Email Never Sleeps, you are treated to the Best Ideas That Have Gone South in Email. This should help you learn email marketing best practices and advice for sending emails in 2022. Episode Topic: Best Ideas That Failed in Email Episode 2 Guest: In episode 2, our guest Mark Pollard, Marketing IT [...]
Email Never Sleeps Episode 1: Wisdom For Young Marketers
So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why iPost decided to launch the new podcast series titled Email Never Sleeps. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 1 of Email Never Sleeps, you are encouraged to watch and hear email marketing wisdom for marketers for mid March 2022! We've been working in email marketing for years. People have been asking iPost for best email marketing tips or email marketing secrets videos. This Wisdom For Young Marketers video should [...]
Get the latest updates, training, and industry news
