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The Economic Impact of Email Testing 2023
Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means that you are, at the [...]
Casino Email Marketing Automation Journey with 5X ROAS
Are you a casino marketer looking to maximize your digital and email programs to increase revenue? If so, you've come to the right place! This blog post will explore a casino email marketing automation journey with 5X ROAS and game-changing strategies that can revolutionize your casino's email marketing efforts. Andrew Kordek, from iPost, will guide you through six [...]
Finding a Job You Love in Email Marketing with Tony Zupancic
If you're new to email marketing or struggling to find a job you love in email marketing, you've come to the right place. In this blog post, we'll delve into an exciting episode of Email Never Sleeps featuring Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry. Tony's journey [...]
Email Marketing Mastery: The Art of Defining Success in Email
Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery. In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on the customer experience, utilizing data [...]
8 Types of Email Marketers – Email Marketing 101
There is no such thing as an email marketer that knows it all. Many organizations want a jack of all trades (who is an expert); unfortunately, that person does not exist. There are eight types of email marketers out there. A person can be a blend of 2 or even 3 of these, but no one can be [...]
The Future of Email Creation for 2023 and Beyond
In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Email Never Sleeps Season 2 Episode 6 with Dmitry Kudrenko Dimitri discusses the four stakeholders in email [...]
Being Proactive with Email Deliverability – Email Marketing 101
As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. According to Miriam Webster, being [...]
What is an open rate? Email Marketing 101
Email marketing is a crucial element of any digital marketing campaign. It can drive traffic to your website, increase engagement with your brand, and ultimately lead to more sales. But, as with any marketing tactic, it's essential to measure the effectiveness of your email campaigns. One metric often used is email open rates. In this article, we'll examine [...]
The 21 Do’s & Don’ts for Franchisors in Email Marketing
Introduction This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers interested in becoming a Franchisee. Many Franchisors ask the question regarding franchise email marketing: “what are the best practices I should adopt?” Of course, there are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will be focusing on are assuming that you have these fundamentals in place. We will be [...]
Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023
This is episode 14 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing sending frequency best practices and advice for 2023. This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Email Frequency Best Practices For 2023 In this video, our guest Dave Rodenbaugh of Founder of Recapture discusses with Andrew Kordek some of their ideologies for successful email marketing. This video is helpful if you are looking [...]
8 Email Marketing Trends For 2023
Email marketing, at its core, seems easy, but to do it well or even best in class is hard work. Email marketing trends have come and gone and boomeranged again during my 22-year career, making deciding and writing about trends difficult. In researching this post, I saw posts from 2018-2022 in which organizations rehashed the same trends repeatedly, without substance and very little guidance on how to pull them off. Anyone with a keyboard can write about digital marketing trends. Still, it's another thing to write about email content trends that are actually doable by organizations at all levels on the spectrum of programmatic complexity from small businesses all the way up to fortune 500 companies. [...]
Email Never Sleeps Episode 13: What the modern marketing agency needs to do to align themselves in email marketing
This is episode 13 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about how modern marketing agencies can better align themselves in email marketing for 2023. This Email related video should help you learn as a marketing agency, that you don't always need to have all answers or hire employees for every niche as long as you have strategic partners. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: What the modern marketing agency needs to do to align themselves in email marketing In this video, our guest Jennifer Nespola Lantz [...]
Email Never Sleeps Episode 12: How to Check Your Email Reputation
This is episode 12 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email best practices for your checking your email reputation. This Email Reputation video should help you learn email marketing best practices and give you advice on where you should start if you are new to checking out your email reputation. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 12 of Email Never Sleeps, Andrew and our guest Matt Ratliff, some of their strategies and ways to be successful with email marketing. Whether you are a small independent [...]
Maximizing Casino Email Marketing Campaigns in 2023: Best Practices and Strategies
Casino Email Marketing Campaign– how do you manage an email marketing campaign? How do you control what gets emailed and when? What about customer tracking and follow-up? Check out our tips on managing your email marketing campaigns in 2023 to ensure you don’t miss out on important revenue opportunities. 3 Types of Emails You Need As we move into 2023, it's important to consider how you'll manage your email marketing campaigns. Here are three types of emails that every casino should send: 1. PLAYER WELCOMING SERIES The modern player has a lot of choices when it comes to where they spend their time and their money to have a rewarding experience. With so many options available [...]
Email Never Sleeps Episode 11: Loyalty Email Best Practices
This is episode 11 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty email best practices for your business. This podcast discusses Loyalty Email Marketing. Andrew and Celia have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for September 2022 and beyond. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 11 of Email Never Sleeps, Andrew and our guest Celia Martin, CJM Strategies - Owner, Strategy [...]
Email Never Sleeps Episode 10: Email Marketing Trends Early Fall 2022
This is episode 10 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing trends for the end of summer / early fall of 2022. This podcast discusses Email Marketing based on data collected by Validity. This Email Marketing Trends video should help you gain email marketing insight and give you advice for improving your email marketing for September 2022 and beyond. Pilar Bower 👉 LinkedIn: https://www.linkedin.com/in/pilarbower/ 👉 Twitter: https://twitter.com/pilarbower Validity 👉 LinkedIn: https://www.linkedin.com/company/validityinc/ 👉 Blog: https://www.validity.com/blog/ The global email trends doc discussed in this video is not available but the stats and slides are updated and reviewed on Validity's regular State of Email webinars. Find past and upcoming [...]
Email Never Sleeps Episode 9: Loyalty Emails that actually work
This is episode 09 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty emails and which types of loyalty email actually can work for your business. This podcast discusses Loyalty Emails that actually work. Andrew, Garin, and Joyce have been working in email marketing for many years. This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for August 2022 and beyond. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 9 of Email Never Sleeps, Andrew, [...]
Email Never Sleeps Episode 8: Clean Your Fu**ing Email Lists!
This is episode 08 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why you should clean your email lists. This podcast discusses when is a good time to clean your email lists and when is not a good time to clean your email lists. Andrew and Alexandra have been working in email marketing for many years. This Email List video should help you learn email marketing list health best practices and give you advice for sending emails in August 2022. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 8 of [...]
Email Never Sleeps Episode 7: Why Email Deliverability is Your Fault
This video is episode 07 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why email deliverability is your fault as an email marketer. Also, gain insight into email marketing from a deliverability perspective. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 7 of Email Never Sleeps, Andrew and Jack do their best to guide you along with email marketing best practices and advice for keeping your emails in the inbox. Episode Topic: Why Email Deliverability is Your Fault! Andrew and Jack have been working in email marketing for many years. [...]
How to Improve Your Email Production Process
This video is episode 06 of Email Never Sleeps, the email marketing podcast. Watch this video to learn how to improve your email production process. Also, gain insight into email marketing team building. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 6 of Email Never Sleeps, Andrew and Jennifer do their best to guide you along with email marketing best practices and advice for improving your email production process. Episode Topic: How to improve your email production process Andrew and Jennifer have been working in email marketing for many years. This Email Production Process video should [...]
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