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Pros and Cons of Using AI for Email Writing
AI for email writing has become insanely popular in 2023. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the good and bad things about using AI [...]
Field Manual For Better Franchise Email Marketing
Introduction If you are a marketer inside a franchise organization, email marketing for franchise is an effective and cost-efficient way to connect with current and future customers. While most consumers love to hate email and claim that they get too much, they are addicted to it. People check email while driving, in bed, on vacation, in the bathroom, [...]
The Economic Impact of Email Testing 2023
Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means that you are, at the [...]
Casino Email Marketing Automation Journey with 5X ROAS
Are you a casino marketer looking to maximize your digital and email programs to increase revenue? If so, you've come to the right place! This blog post will explore a casino email marketing automation journey with 5X ROAS and game-changing strategies that can revolutionize your casino's email marketing efforts. Andrew Kordek, from iPost, will guide you through six [...]
Finding a Job You Love in Email Marketing with Tony Zupancic
If you're new to email marketing or struggling to find a job you love in email marketing, you've come to the right place. In this blog post, we'll delve into an exciting episode of Email Never Sleeps featuring Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry. Tony's journey [...]
Email Marketing Mastery: The Art of Defining Success in Email
Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery. In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on the customer experience, utilizing data [...]
8 Types of Email Marketers – Email Marketing 101
There is no such thing as an email marketer that knows it all. Many organizations want a jack of all trades (who is an expert); unfortunately, that person does not exist. There are eight types of email marketers out there. A person can be a blend of 2 or even 3 of these, but no one can be [...]
The Future of Email Creation for 2023 and Beyond
In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Email Never Sleeps Season 2 Episode 6 with Dmitry Kudrenko Dimitri discusses the four stakeholders in email [...]
Email Marketing for Higher Education: 7 Types of Emails Your Institution Needs to Send
Email marketing for higher education is an effective way for educational institutions to reach their target audience, engage with current and prospective students, and increase visibility and engagement. Adhering to email marketing best practices and sending the right types of emails is essential for any successful email marketing strategy. It’s also incredibly beneficial to create and utilize higher education email templates. In this blog post, we’ll be discussing the seven types of emails higher education institutions need to send to make the most out of email marketing. From automated welcome emails to event reminders and updates, we’ll discuss how each type of email can help higher education marketers reach their goals. So, let’s get started! [...]
Franchise Development: Increase Number of Leads and Shorten Sales Cycle
In speaking with many franchise development leaders, there is a nagging challenge with getting more qualified franchise development leads into the funnel with current lead generation strategies. Once those names are in the franchise development (fran dev) sales cycle, the second challenge is to identify which folks are just "kicking tires" from the ones genuinely interested in becoming a franchisee. Trying to pursue those "tire kickers" who have little intention of buying or can’t qualify, is a waste of resources that could be better used in pursuing those who raised their hand and want to start the discussion. New Leads: Image if you will, the fran dev team having visibility into everyone who visits your “become [...]
Value Research & Email Marketing with Todd Lebo
Most marketers know the importance of value research, but many have never actually invested in it! You are missing out on some benefits and groundbreaking data, so watch this video and see why value research & email marketing are important for 2023. Email Never Sleeps Episode 1, Season 2 with Todd Lebo In this video Andrew Kordek and Todd Lebo show you why research is important in email marketing, and tips and hacks. This video should make you search email marketing trends or email marketing best practices. You may have seen a video from the channel HubSpot Marketing and LYFE Marketing, so I hope you find this video just as informative and that you learn [...]
9 Email Marketing Best Practices for Higher Education
When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place. Then reality hits, and you begin to question if any of those “best practices” are even doable inside your marketing organization. The truth is that “best practices” are simply guidelines written for the masses in marketing and are sometimes not even relatable to your vertical. There are fundamental email best practices like not buying lists, permissioning, handling of data, and ensuring that you comply with privacy and spam laws. However, there are no generally accepted [...]
Casino Email Marketing Tip – Leverage Player ID Instead of Email Address
In this casino email marketing tip video, we'll show you how iPost allows you to leverage player ID instead of email address when sending casino email marketing messages. Casino Email Marketing Tip - Leverage Player ID Instead of Email Address https://youtu.be/LyAZdp9idPI Using PlayerID in Casino Marketing By using player ID, you'll be able to target your casino email marketing messages specifically to your players. This is a great way to increase your casino email marketing ROI. By using player ID, you'll be able to deliver a message that's specifically relevant to your players. Be sure to check out this casino email marketing tip to see how you can improve your casino email marketing strategy! Most other email service [...]
Email Never Sleeps Season 1 Finale: Final Thoughts of 2022
This is episode 15 of Email Never Sleeps, the email marketing podcast. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Final Thoughts, Season 1 Finale Apply To Be A Guest for Season 2! Are you heavily involved in the email industry? We're accepting applications for upcoming guests. https://www.ipost.com/resources/video-content/ Episode 15 Host: Andrew Kordek LinkedIn | Twitter | Andrew's Author Page
The 21 Do’s & Don’ts for Franchisors in Email Marketing
Introduction This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers interested in becoming a Franchisee. Many Franchisors ask the question regarding franchise email marketing: “what are the best practices I should adopt?” Of course, there are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will be focusing on are assuming that you have these fundamentals in place. We will be [...]
Email Never Sleeps Episode 14: Email Frequency Best Practices For 2023
This is episode 14 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email marketing sending frequency best practices and advice for 2023. This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: Email Frequency Best Practices For 2023 In this video, our guest Dave Rodenbaugh of Founder of Recapture discusses with Andrew Kordek some of their ideologies for successful email marketing. This video is helpful if you are looking [...]
8 Email Marketing Trends For 2023
Email marketing, at its core, seems easy, but to do it well or even best in class is hard work. Email marketing trends have come and gone and boomeranged again during my 22-year career, making deciding and writing about trends difficult. In researching this post, I saw posts from 2018-2022 in which organizations rehashed the same trends repeatedly, without substance and very little guidance on how to pull them off. Anyone with a keyboard can write about digital marketing trends. Still, it's another thing to write about email content trends that are actually doable by organizations at all levels on the spectrum of programmatic complexity from small businesses all the way up to fortune 500 companies. [...]
Email Never Sleeps Episode 13: What the modern marketing agency needs to do to align themselves in email marketing
This is episode 13 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about how modern marketing agencies can better align themselves in email marketing for 2023. This Email related video should help you learn as a marketing agency, that you don't always need to have all answers or hire employees for every niche as long as you have strategic partners. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. Episode Topic: What the modern marketing agency needs to do to align themselves in email marketing In this video, our guest Jennifer Nespola Lantz [...]
Email Never Sleeps Episode 12: How to Check Your Email Reputation
This is episode 12 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email best practices for your checking your email reputation. This Email Reputation video should help you learn email marketing best practices and give you advice on where you should start if you are new to checking out your email reputation. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener to gain valuable insight. In episode 12 of Email Never Sleeps, Andrew and our guest Matt Ratliff, some of their strategies and ways to be successful with email marketing. Whether you are a small independent [...]
Maximizing Casino Email Marketing Campaigns in 2023: Best Practices and Strategies
Casino Email Marketing Campaign– how do you manage an email marketing campaign? How do you control what gets emailed and when? What about customer tracking and follow-up? Check out our tips on managing your email marketing campaigns in 2023 to ensure you don’t miss out on important revenue opportunities. 3 Types of Emails You Need As we move into 2023, it's important to consider how you'll manage your email marketing campaigns. Here are three types of emails that every casino should send: 1. PLAYER WELCOMING SERIES The modern player has a lot of choices when it comes to where they spend their time and their money to have a rewarding experience. With so many options available [...]
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