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AI Email Tactics: Best Use Cases For Email Marketing
In the rapidly evolving world of digital marketing, artificial intelligence (AI) has emerged as a transformative force, particularly in the realm of email marketing. The latest episode of the "Email Never Sleeps" podcast, hosted by Andrew Kordek and presented by iPost, delves deep into this topic. Featuring Elizabeth Jacobi, the founder of Mocha Bear Marketing and a [...]
Understanding Email Open Rates
Whether you're a seasoned marketer or just starting out, understanding the nuances of email marketing metrics is crucial to optimizing your campaigns for maximum impact. Among these metrics, email open rates stand out as a fundamental indicator of your email's initial success, acting as a gateway to further engagement through click-through and click-to-open rates (CTRs and CTORs). This article [...]
The Best Email Subject Lines – Avoid These 5 Common Mistakes
The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line will get your subscriber to open your email—or not. Research finds 47% of recipients open an email based on the subject line. That’s almost [...]
9 Essential Types of Email Campaigns for Marketers
There are many types of email campaigns, which are a powerful way to communicate with your email list in the ever-evolving digital marketing landscape. Each email campaign offers a unique opportunity to strengthen your relationship with your audience, from welcoming new subscribers to nudging those almost forgotten carts across the checkout line. Let's explore nine essential email campaigns every [...]
The Perfect Welcome Series: Setting Up Your Brand and Consumers for Success
In the ever-evolving landscape of email marketing, the welcome series stands as the cornerstone of a successful brand-consumer relationship. Episode 5 of Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, shines a spotlight on this pivotal aspect of email marketing. Joining him is Jennifer Hoth, an email marketing expert with over 13 years [...]
The Art of Casino Marketing
In the latest episode of "Email Never Sleeps," hosted by Andrew Kordek, we had the privilege of discussing the evolving marketing landscape with Scott Wolson, a seasoned expert in casino marketing. The conversation centered around a critical issue many marketers face today: the overshadowing of copy and creativity by technological advancements and artificial intelligence (AI). This blog [...]
Maximize Engagement: Pro Tips for a Successful Email List Cleanup
Welcome to another episode of "Email Never Sleeps," hosted by Andrew Kordek of iPost. In Season 3, Episode 3, we had the pleasure of hosting Monica Badiu, an esteemed email marketing copywriter and coach, from Bucharest. This episode, titled "Maximizing Engagement," delves into the crucial world of email list cleanup and the art of maintaining a responsive [...]
Foundations of Email: The Building Blocks of Saying Hello
Welcome to Season 3 of Email Never Sleeps Email Never Sleeps is the podcast where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With [...]
Email Marketing 2024: Launching Season 3
Welcome to Season 3 of Email Never Sleeps: A New Chapter for the Email Marketing Podcast As we step into the exciting new season of "Email Never Sleeps," I can't help but look back with pride and forward with anticipation. Since our inception in 2021, our journey through the realms of email marketing has been nothing short of incredible. Our podcast, dedicated to the ever-evolving world of email marketing, has surpassed our expectations in reach and impact. Reflecting on Our Growth Our first season was a humble beginning. However, the response we received was overwhelming. In 2022, we hit almost 22,000 views, and in 2023, we soared to over 37,000. This growth is not [...]
Maximizing Email Marketing for the Casino and Gambling Industry in 2024
The casino and gambling industry constantly evolves and adapts to new trends and technologies. In recent years, email marketing has become essential for businesses in this sector to reach and engage their audience. As we enter 2024, casinos and gambling businesses must stay ahead of the curve and maximize email marketing for the casino & gambling industry. In this blog post, we'll explore five tips to help you effectively utilize email marketing for your casino or gambling business in 2024, including a crucial reminder to check your Email Service Provider's Acceptable Use Policy to avoid any potential bans on email sending. Let's dive in and ensure your email marketing strategy is ready for the future of [...]
Casino Email Senders Are Being Canceled ❌
This video serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry. The Startling Discovery iPost's marketing team has uncovered a list of about 36 Email Service Providers (ESPs) whose acceptable use policies specifically forbid companies engaged in gambling activities from using their platforms. See the full list here: https://www.ipost.com/casino-prohibited/ This might not sound like big news, but here’s the kicker: many ESPs categorize casinos and gambling companies alongside high-risk [...]
Casino Marketing: Master These 3 Emails in 2023
Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the 3 pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welcome email to a meticulously crafted cart abandonment sequence and a thoughtful post-visit engagement strategy, these industry experts reveal how to humanize your emails and make the most of your customer data to encourage repeat business and sustain strong relationships with your clients. Stay tuned to the end for a comprehensive breakdown of strategies, [...]
Legalese and Footers: Are They Necessary in Email Marketing?
In today's episode of Email Never Sleeps, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion. In this episode of the Email Never Sleeps podcast, we explore the often-overlooked aspect of email marketing—footers. We examine the role of footers in different industries, the need for legalese, and how they can affect the overall user experience. Aysha brings her extensive knowledge from working in various sectors, including e-commerce, government, insurance, and banking, to this topic. Throughout the conversation, we [...]
Compelling Emails: A Visual Guide for Associations and Non-Profits
Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are important. Here are ten examples of Association and Non-Profit emails Email Designs that we love at iPost. Take Action Email Feeding America In America, 1 in 9 people struggle with hunger. The Feeding America network is the nations' largest domestic hunger-relief organization. When the Hunger Action Month arrived in our inbox, we immediately noticed their direct and very [...]
The 20 Do’s & Don’ts for Association Email Marketing
Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. We will be looking at those that YOU must implement using your creativity and leveraging the experience of a vendor or a group of experienced people who have seen and done it all - the ones that incrementally will move the needle on your email marketing program. This post is written from 21 years of email experience on the client, agency, and [...]
Career Growth in Email Marketing: Advice for Aspiring Professionals
In episode 9 of the Email Never Sleeps podcast titled "Career Growth in Email Marketing: Advice for Aspiring Professionals," Andrew Kordek and Eric Kriegermeier engage in an insightful discussion about their journey in the email industry. Eric, the Director of Solutions Engineering at Shaw/Scott, shared his experience and valuable advice for those looking to thrive in the field. This blog post delves into their conversation, highlighting key takeaways and shedding light on career growth in the email marketing industry. Getting Started and Staying Motivated: Andrew started the discussion by asking Eric about his background and how he entered the email marketing industry. Eric shared that his journey began with opening a gym in Atlanta in [...]
Pros and Cons of Using AI for Email Writing
AI for email writing has become insanely popular in 2023. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the good and bad things about using AI to write emails so you can decide if it's good for your business. What is AI email writing? According to TechTarget, Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Artificial Intelligence (AI) email writing refers to using advanced computer programs and algorithms to write email messages on behalf of human beings. [...]
Field Manual For Better Franchise Email Marketing
Introduction If you are a marketer inside a franchise organization, email marketing for franchise is an effective and cost-efficient way to connect with current and future customers. While most consumers love to hate email and claim that they get too much, they are addicted to it. People check email while driving, in bed, on vacation, in the bathroom, and even at the dinner table. Consumer content consumption continues to rise, but retention and patience are decreasing. Email is here to stay despite what some critics think, but email marketing is hard and gets more complex as the channel evolves. A well-run franchise email program drives incremental value and influences revenue, and it doesn't matter if [...]
Do Fonts Matter in Email? 452 Email Gurus Polled, Results Video
A poll on LinkedIn's Email Gurus group asked whether the average subscriber cares about font choice in emails, landing pages, and preference centers. Comments from participants highlighted the importance of consistent branding and elements for premium brands, as well as focusing on readability and matching the brand. Join the Group. With over 18K impressions and 450 votes, the results were surprising! Check out our post to see what people had to say, and don't forget to vote for our next poll! This video is sponsored by iPost and Vertex Communication Group Andrew Kordek & Jennifer Swafford. Special thank you to the Email Marketing Gurus LinkedIn group for allowing us to post the poll. NOTE: Our [...]
The Economic Impact of Email Testing 2023
Introduction “Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. Yet, some studies in the past show that 20%-40% of marketers do not perform any email testing regularly. Regularly means that you are, at the very least, testing one element on at least 60% of all your email sends. These regular tests can be one-offs, such as subject lines, or something more substantial in time, such as messaging or creative elements. If you don’t have a plan to test regularly, your organization might be missing out on a few critical areas for [...]
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