Featured Posts
Email Marketing: Secrets to Success and Common Failures
In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned insights, drawing extensively from her [...]
Transforming Business Emails: From Blasé to Brilliant with Creativity
In the bustling world of business communication, standing out is more crucial than ever. We're inundated with a barrage of emails daily, where many miss the mark, resonating as uninspired or overly formulaic. However, transforming a mundane business email into a compelling, engaging message isn't just a luxury—it's necessary for those looking to capture attention and foster [...]
Email Development 101 – Mastering the Art with Anne Tomlin
In the latest episode of Email Never Sleeps, host Andrew Kordek sits down with email development expert Anne Tomlin to discuss the nuances of email coding and design. Anne, the founder of Emails Y'all, brings over a decade of experience and shares insights crucial for anyone looking to perfect their email marketing campaigns. The Importance of Mastery [...]
The Future of Email Marketing: Dedicated IPs and the Death of Traditional Metrics
In this episode of Email Never Sleeps, Andrew Kordek engages with Jakub Olexa, the founder and CEO of Mailkit and Omniv, to discuss the evolving landscape of email marketing. The conversation covers the strategic use of dedicated IPs and the shifting relevance of traditional email metrics like open rates. Rethinking Dedicated IPs Jakub Olexa provides a compelling [...]
Lessons Learned in ESP Migration
In this episode of Email Never Sleeps, we dive deep into Lessons Learned in ESP Migration and the complexities of Email Service Provider (ESP) migration, guided by the seasoned insights of Anna Levitin, a marketing and email operations leader based in Tel Aviv. With a rich background in cultural anthropology, Anna brings a unique perspective to understanding [...]
Make or Break Moments: The Power of Your Brand’s First Email
In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned insights, drawing extensively from her [...]
The Synergy of SEO, Ads & Email: Converting Web Traffic into Loyal Subscribers
In digital marketing, finding the perfect blend of strategies to elevate your brand and connect with your audience is crucial. Today, we're exploring how SEO, ads, and email marketing synergize to convert casual web visitors into loyal subscribers. Presented by iPost and Andrew Kordek, the "Email Never Sleeps" podcast's third season features a conversation with digital marketing [...]
The Power of Storytelling and Personalization
Storytelling and personalization have emerged as pivotal elements that can significantly enhance the effectiveness of email campaigns. Episode 7 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, features a deep dive into these crucial topics with the expertise of Toni Rexroat, an email marketing veteran known for her exceptional storytelling skills. This blog post encapsulates [...]
Lessons Learned in ESP Migration
In this episode of Email Never Sleeps, we dive deep into Lessons Learned in ESP Migration and the complexities of Email Service Provider (ESP) migration, guided by the seasoned insights of Anna Levitin, a marketing and email operations leader based in Tel Aviv. With a rich background in cultural anthropology, Anna brings a unique perspective to understanding user behavior and navigating the intricate process of ESP migration. Understanding ESP Migration Anna's journey in the digital marketing landscape has been transformative, transitioning from traditional media to the dynamic world of digital marketing. Over the years, she has faced the challenge of ESP migration not once, but twice, both at her current company and previously. These [...]
Make or Break Moments: The Power of Your Brand’s First Email
In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned insights, drawing extensively from her extensive experience in digital marketing and email strategy. Setting the Stage for Success Define Clear Objectives The first step toward successful email marketing is setting clear, actionable goals. Tali emphasizes the importance of defining what success looks like for each campaign. Is it driving sales, increasing engagement, or growing your subscriber list? Each objective demands a different [...]
The Synergy of SEO, Ads & Email: Converting Web Traffic into Loyal Subscribers
In digital marketing, finding the perfect blend of strategies to elevate your brand and connect with your audience is crucial. Today, we're exploring how SEO, ads, and email marketing synergize to convert casual web visitors into loyal subscribers. Presented by iPost and Andrew Kordek, the "Email Never Sleeps" podcast's third season features a conversation with digital marketing strategist Alizah Thornton. This discussion sheds light on creating meaningful connections with your audience and leveraging content to drive action. Understanding the Synergy The integration of SEO, ads, and email marketing is a powerhouse for attracting and retaining customers. It's like forming a friendship: You want to introduce yourself (SEO and ads), offer interesting conversations (content), and [...]
The Power of Storytelling and Personalization
Storytelling and personalization have emerged as pivotal elements that can significantly enhance the effectiveness of email campaigns. Episode 7 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, features a deep dive into these crucial topics with the expertise of Toni Rexroat, an email marketing veteran known for her exceptional storytelling skills. This blog post encapsulates the key insights and strategies discussed in the episode, offering valuable guidance for marketers looking to elevate their email marketing efforts. The Essence of Storytelling in Email Marketing Toni Rexroat, affectionately referred to as T-Rex in her professional circle, brings a unique perspective to storytelling in email marketing, drawing from her background in magazine editing. She emphasizes [...]
AI Email Tactics: Best Use Cases For Email Marketing
In the rapidly evolving world of digital marketing, artificial intelligence (AI) has emerged as a transformative force, particularly in the realm of email marketing. The latest episode of the "Email Never Sleeps" podcast, hosted by Andrew Kordek and presented by iPost, delves deep into this topic. Featuring Elizabeth Jacobi, the founder of Mocha Bear Marketing and a veteran in the email marketing industry, the discussion offers a nuanced exploration of AI's role and potential in enhancing email campaigns. Below, we encapsulate the key insights and takeaways from this engaging conversation for marketers keen on navigating the AI landscape effectively. The State of AI in Email Marketing The episode starts with an acknowledgment of the [...]
Understanding Email Open Rates
Whether you're a seasoned marketer or just starting out, understanding the nuances of email marketing metrics is crucial to optimizing your campaigns for maximum impact. Among these metrics, email open rates stand out as a fundamental indicator of your email's initial success, acting as a gateway to further engagement through click-through and click-to-open rates (CTRs and CTORs). This article delves into the intricacies of what constitutes a good open rate, alongside exploring CTRs and CTORs, providing you with a comprehensive understanding of these pivotal metrics. By equipping yourself with this knowledge, you'll be better positioned to craft compelling campaigns that capture attention and drive meaningful action. What is an Email Open Rate? An open rate is [...]
The Best Email Subject Lines – Avoid These 5 Common Mistakes
The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line will get your subscriber to open your email—or not. Research finds 47% of recipients open an email based on the subject line. That’s almost half of the names on your list who will decide to open your email or ignore it based solely on the subject line. And if your email doesn’t get opened, what’s the point of sending it? Without an open, your email message goes unread. If it’s not read, it’s not acted upon. Any email not opened is [...]
9 Essential Types of Email Campaigns for Marketers
There are many types of email campaigns, which are a powerful way to communicate with your email list in the ever-evolving digital marketing landscape. Each email campaign offers a unique opportunity to strengthen your relationship with your audience, from welcoming new subscribers to nudging those almost forgotten carts across the checkout line. Let's explore nine essential email campaigns every marketer should deploy to master engagement and drive results. The Spectrum of Email Marketing Campaigns Email marketing's strength lies in its versatility, enabling businesses to engage with subscribers through various strategic avenues. From the initial welcome to rekindling interest among dormant subscribers, here's a look at the essential types of email marketing campaigns every marketer needs in [...]
The Perfect Welcome Series: Setting Up Your Brand and Consumers for Success
In the ever-evolving landscape of email marketing, the welcome series stands as the cornerstone of a successful brand-consumer relationship. Episode 5 of Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, shines a spotlight on this pivotal aspect of email marketing. Joining him is Jennifer Hoth, an email marketing expert with over 13 years of experience, who shares her deep insights into crafting the perfect welcome series that sets both brands and consumers up for success. The Importance of a Well-Crafted Welcome Series The welcome series is more than just an introductory email; it's an opportunity to make a lasting impression, collect valuable data, and start the customer journey on the [...]
The Art of Casino Marketing
In the latest episode of "Email Never Sleeps," hosted by Andrew Kordek, we had the privilege of discussing the evolving marketing landscape with Scott Wolson, a seasoned expert in casino marketing. The conversation centered around a critical issue many marketers face today: the overshadowing of copy and creativity by technological advancements and artificial intelligence (AI). This blog post unpacks the key insights from their discussion, offering valuable perspectives for marketers striving to maintain creativity in an increasingly digital world. The Diminishing Role of Copy and Creative Scott Wolson brings to the table an extensive background in marketing, particularly in the vibrant atmosphere of Las Vegas. His experience highlights a significant shift in the industry: [...]
Maximize Engagement: Pro Tips for a Successful Email List Cleanup
Welcome to another episode of "Email Never Sleeps," hosted by Andrew Kordek of iPost. In Season 3, Episode 3, we had the pleasure of hosting Monica Badiu, an esteemed email marketing copywriter and coach, from Bucharest. This episode, titled "Maximizing Engagement," delves into the crucial world of email list cleanup and the art of maintaining a responsive and healthy subscriber base. Monica Badiu: A Passionate Voice in Email Marketing Monica brings over a dozen years of diverse marketing experience, with a deep love for email marketing. Her journey through various marketing facets, from AdWords to social media, has led her to specialize in the unique and challenging world of email copywriting. At iPost, we [...]
Foundations of Email: The Building Blocks of Saying Hello
Welcome to Season 3 of Email Never Sleeps Email Never Sleeps is the podcast where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your email marketing strategies. Important Links Check out Andrew Kordek on LinkedIn Discover more about Scott Cohen Episode Details In this insightful conversation, Andrew and Scott discuss: -The importance of the first email interaction and how to make it count. Strategies [...]
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