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Restaurant Email Marketing Tasty Results with Images
Even with the best restaurant email marketing platform in the world, you’ll fail to deliver optimal email marketing results if you’re not using the right images. And by “right,” I mean the images your audience is drawn to and compelled by. You already know images are compelling because you’re human. If I were to publish this post without the [...]
How to Leverage Web Tracking Data for Informed Decisions
There’s no such thing as too much data in marketing and business, especially when it comes to web tracking data. As the saying goes, if you aren’t measuring, you aren’t improving. Informed decision-making is about getting out of your own head and putting yourself in the place of your potential customers. They want great products, excellent customer service, and [...]
3 Techniques to Enhance Your Email Messaging Focus
How can you ensure that your email marketing efforts continue to resonate with your subscribers? Focus on three key techniques that will make sure you humanize, harmonize, and empathize with your audience. No matter what type of business you’re running, it’s vital to understand the importance of creating relationships with your subscribers. After all, these people are the lifeblood [...]
Do Welcome Emails Need Unsubscribe Links?
At iPost, we get a lot of questions about welcome emails, the purpose of welcome emails, and whether you should include an unsubscribe link or not in your welcome email to make it easier for people to leave your email list. Some email marketers even say that if you don’t include an unsubscribe link, you’re killing your list. But [...]
9 Bad Email Tactics to Avoid
By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, but given our unique approach [...]
Improve Your Email Marketing Results Right Now
Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right now is with your words. [...]
What Are The Reticent Subscribers
Whether the number of email subscribers in your email list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. They are Reticent Subscribers. These email addresses can be a gold mine or a sinkhole. Believe it or not, you, as an email marketer, can control at least part [...]
September 2020: 10 Top Email Subject Line Examples
At iPost, our email marketing team gets many emails, and by many, I mean we get a ton! Our staff is always looking at how the market is shifting not only in design but the frequency, messaging, testing, and, most importantly, email subject lines. As marketers, we've all seen poorly executed email subject lines. But good email subject lines [...]
15 Ways to Improve Automated Email Content
There’s a lot of logic that goes into wanting better email content while developing ways to improve automated email content in your email campaigns. However, when it comes to the email content, logic sometimes gets lost in the shuffle. We suspect that’s due in part to crafting these email messages as one-offs, and focusing more on the email campaign as a whole and not on the pieces and how they should work together. Yet, this email content has to be good in order to realize the benefits automated email content can provide. The content must be great as standalone messages and as messages working together as a coherent whole. How’s your automated email content? Does it [...]
Why Your Senderscore Matters More Than Your Credit Score
Why Does Your Senderscore Matter More Than Your Credit Score? Well, have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret over that number and how high or low it is. In our world as email marketers, we have something similar to the credit score of the consumer world: We have the senderscore. The sender score can determine your sender reputation. And even though it has nothing to do with debt, it [...]
Think You’re not a Spammer? Think Again…
Are you a spammer? In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly, we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments trying to trick people into buying Viagra or Costa Rica, think again. And then make sure your own email marketing is legitimate and can’t be labeled as spam. Yes, you: Make sure you’re not a spammer. “But spammers, those are bad guys, right?” Sure, you’ve got your classic types of spam, like that poor Nigerian prince who can’t seem to get a [...]
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