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Marketing Cloud Alternatives: When You Want Features, Not Headaches
For all those marketers searching for marketing cloud alternatives, it’s a bit confusing, right? I mean, we’re talking about huge Fortune 100 companies that have been around for years and are so well-known that people make memes about using them. Yet marketers have experienced so many headaches that they are actively seeking out marketing cloud alternatives instead. I suspect [...]
Email Trends: 13 Email Marketing Trends Predictions for 2021
2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the "New Normal." While 2020 did [...]
Restaurant Email Marketing Tasty Results with Images
Even with the best restaurant email marketing platform in the world, you’ll fail to deliver optimal email marketing results if you’re not using the right images. And by “right,” I mean the images your audience is drawn to and compelled by. You already know images are compelling because you’re human. If I were to publish this post without the [...]
How to Leverage Web Tracking Data for Informed Decisions
There’s no such thing as too much data in marketing and business, especially when it comes to web tracking data. As the saying goes, if you aren’t measuring, you aren’t improving. Informed decision-making is about getting out of your own head and putting yourself in the place of your potential customers. They want great products, excellent customer service, and [...]
3 Techniques to Enhance Your Email Messaging Focus
How can you ensure that your email marketing efforts continue to resonate with your subscribers? Focus on three key techniques that will make sure you humanize, harmonize, and empathize with your audience. No matter what type of business you’re running, it’s vital to understand the importance of creating relationships with your subscribers. After all, these people are the lifeblood [...]
Do Welcome Emails Need Unsubscribe Links?
At iPost, we get a lot of questions about welcome emails, the purpose of welcome emails, and whether you should include an unsubscribe link or not in your welcome email to make it easier for people to leave your email list. Some email marketers even say that if you don’t include an unsubscribe link, you’re killing your list. But [...]
9 Bad Email Tactics to Avoid
By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, but given our unique approach [...]
Improve Your Email Marketing Results Right Now
Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right now is with your words. [...]
How to Create a Powerful Behavioral Targeting Email Strategy
Email marketing is becoming more difficult to do. Social media marketing, video marketing, and content marketing are competing with email to capture attention. But, for most digital marketers, email is still the bread and butter of their online business. That said, those who adapt to a more modern behavior based email marketing strategy will separate themselves from the competition. Improve Your Marketing - Behavioral Email Examples Are you still email marketing the old way? You narrow down your focus to a product you want to showcase and push that out to everyone on your list? FAIL. Sorry, Charlie, it just doesn’t work that way anymore. Your open, click, and conversion rates will all suffer if this [...]
The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution
Are you considering a marketing cloud solution? One that combines all kinds of disparate technologies and features into one package? Many companies are going that route. And it might be that it’s a good solution for you…and it might be that it’s not. A bundled solution has its downsides, as you’ll see below. And there’s a lot to be said for one customized exactly to your needs. The marketing cloud as a bundled solution A marketing cloud solution typically bundles together a variety of technologies onto one platform for you—technologies such as CRM, eCommerce, social media marketing, analytics, and possibly more. When you want your marketing solution offered to you as a total package in one [...]
How a Relational Database Can Help Stop Email From Falling Flat
Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have recognized the benefits of relational databases for several years now, surprisingly few email service providers (ESPs) support them—although iPost does. If you’re planning to take your segmentation to a new level this year, or to increase the sophistication of your email marketing, you need to know how a relational database differs from the usual flat-file one—and how critical this might turn out to be when choosing your new Email Service Provider. So… what’s the difference? [...]
Email Open Rate Meaning – Why You Shouldn’t Worry
Email open rates (the number of emails opened). We love them. We hate them. We obsess over them. They are typically one of the first email marketing benchmarks we check in our email reporting (after the total number of emails delivered.) We anxiously compare them to industry standards. And we’re constantly trying to get average email open rates ever higher. However, maybe we’re obsessing a little too much about open rates as open rates. There is much that we can learn from our email open rates beyond the basic question, “How many people opened our email?” Avoid only looking at email opens as opens With your digital marketing efforts aiming to improve, your open rate might [...]
10 Annoying Emails You Should Stop Sending
We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay bills late, and forget birthdays and anniversaries. It’s not because we’re bad people! We’re only human and sometimes we get impatient, careless, busy, "hangry", or absentminded—or all of the above. We overlook, forget about or even ignore the Golden Rule that says do unto others as you want them to do unto you. Sometimes we do this as email marketers too, and we do unto others—our subscribers and customers—what we definitely do not want to be done unto us. Are you guilty of that occasional violation of the Golden Rule? Are you “that guy”—or gal? Are you [...]
Your Competitors’ Emails Are Better Than Yours
OK, I went out on a limb with that post title, I confess. Maybe your competitors’ emails aren’t better than yours. But do you know? Do you know how they compare? Do you know how your emails stack up against the emails of “those other guys”? It’s surprising to me how many marketers don’t subscribe to their competitors’ emails in order to see what they are up against. We’re all trying to stand out in the inbox. Shouldn’t we know what we are being compared to? I say yes, we should. The easiest and cheapest marketing research you’ll ever do Doing this kind of comparison won’t cost you a dime, nor take up much time. You [...]
15 Ways to Improve Automated Email Content
There’s a lot of logic that goes into wanting better email content while developing ways to improve automated email content in your email campaigns. However, when it comes to the email content, logic sometimes gets lost in the shuffle. We suspect that’s due in part to crafting these email messages as one-offs, and focusing more on the email campaign as a whole and not on the pieces and how they should work together. Yet, this email content has to be really, really good in order to realize the benefits automated email content can provide. The content must be great as standalone messages and as messages working together as a coherent whole. How’s your automated email content? [...]
Why Your Senderscore Matters More Than Your Credit Score
Why Does Your Senderscore Matter More Than Your Credit Score? Well, have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret over that number and how high or low it is. In our world as email marketers, we have something similar to the credit score of the consumer world: We have the senderscore. The sender score can determine your sender reputation. And even though it has nothing to do with debt, it [...]
Think You’re not a Spammer? Think Again…
Are you a spammer? In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly, we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments trying to trick people into buying Viagra or Costa Rica, think again. And then make sure your own email marketing is legitimate and can’t be labeled as spam. Yes, you: Make sure you’re not a spammer. “But spammers, those are bad guys, right?” Sure, you’ve got your classic types of spam, like that poor Nigerian prince who can’t seem to get a [...]
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