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5 reasons email copywriting is different
Email marketers & business owners usually assume email copywriting is easy. Or they assume it’s like writing any other kind of marketing copy. But they’re wrong. If you want to succeed with email marketing in 2022 and beyond, it’s time to start learning how to write killer emails. To really learn email copywriting, it takes a lot of experience, [...]
Are Long Emails Bad? How Long Should an Email Be?
Are Long Emails Bad? You Have Been Mislead. In recent years people in the email industry have led you to believe that you should stop writing long emails because email subscribers don't read long emails anymore. Email marketing strategists and thought leaders have subsequently encouraged you to write shorter emails (50 to 125 words - 200 words) or image-heavy [...]
Silent Marketing Solution: Use Email Analytics to Best Engage Silent Subscribers
What are the best email analytics to help determine which subscribers are bringing you down? As digital consumers, we’ve all been through this scenario of disillusionment: You land at a website and you like what you see. You subscribe to the brand’s emails because you’re thinking this is the start of something. Then the emails start coming. They fail [...]
Gmail Inbox Deliverability – Prevent Gmail Spam
GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while [...]
Marketing Cloud Alternatives: When You Want Features, Not Headaches
For all those marketers searching for marketing cloud alternatives, it’s a bit confusing, right? I mean, we’re talking about huge Fortune 100 companies that have been around for years and are so well-known that people make memes about using them. Yet marketers have experienced so many headaches that they are actively seeking out marketing cloud alternatives instead. I suspect [...]
Email Trends: 13 Email Marketing Trends Predictions for 2021
2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the "New Normal." While 2020 did [...]
Restaurant Email Marketing Tasty Results with Images
Even with the best restaurant email marketing platform in the world, you’ll fail to deliver optimal email marketing results if you’re not using the right images. And by “right,” I mean the images your audience is drawn to and compelled by. You already know images are compelling because you’re human. If I were to publish this post without the [...]
How to Leverage Web Tracking Data for Informed Decisions
There’s no such thing as too much data in marketing and business, especially when it comes to web tracking data. As the saying goes, if you aren’t measuring, you aren’t improving. Informed decision-making is about getting out of your own head and putting yourself in the place of your potential customers. They want great products, excellent customer service, and [...]
From Automation to Journeys — 5 Key Tips
Most every digital marketing professional has basic automated email journeys in place, usually a welcome series. But the time has come for these email marketing automation programs to grow in maturity, to evolve from email automation to well-thought-out email journeys. Why? One reason: customer experience. Customer experience is the new competitive advantage We’re entering a new age, one in which customer experience will be the key competitive differentiator for those who send emails. And brands have some work to do to master the customer experience because they are falling short. According to an article at Forbes.com, almost all companies (89%) say they are competing based on customer experience. But are they really when 80% think they [...]
Black Friday and Cyber Monday Post-Promotion Email Marketing
For months now, you’ve been hearing all the hype leading up to the big shopping spree that now envelops the Thanksgiving weekend, like a fog rolling in off the bay to surround the buildings of San Francisco. And you might think your work here is through because your Black Friday and Cyber Monday emails were done and sent out in a timely fashion, generating some serious revenue as a result. But just as the feasting of Thanksgiving can stay with you as leftovers that need to be cleverly concocted into new meals, so too should your Black Friday and Cyber Mondays have some follow-up. You can build on and even sustain that holiday weekend momentum with [...]
How My Name Was Changed for Me—the Ethics of Data Collection in the Age of GDPR
This post was written by Per Caroe, Head of Sales and Business Development at iPost. For ethnic reasons, my family decided two names were perfectly fine for me and my sister when we were born. Three names? “Nah, we’re good. Also, can we find a short name that’s Danish and starts with a P?” When your parents are named Peter and Poula, this seems like a clever idea. “We’ll all be able to use the same initials on luggage,” my mother once quipped. (Note: There were never any monogrammed initials.) Fast forward many years to 1992. I started dating my now wife and we decided to go camping. We needed a tent and off to JC [...]
Restaurant Email Marketing
The Dangers of Stale Restaurant Email Marketing—and How to Make It Fresh Again Would you eat stale bread? Old fish? Over-cooked vegetables? Not by choice, right? Nor would your restaurant serve up such sub-standard food to their customers. But you might be serving up stale, sub-standard emails—through no fault of your own. To make sure your restaurant email marketing strategies match the quality of your restaurant chain’s food or table service, let’s take a look at how customer email technology has changed in recent years. A Fresh Approach to Restaurant Email Marketing You already know email marketing is unique among other marketing tools. It delivers a higher ROI for one thing, and it acts like a [...]
How to Create a Powerful Behavioral Targeting Email Strategy
Email marketing is becoming more difficult to do. Social media marketing, video marketing, and content marketing are competing with email to capture attention. But, for most digital marketers, email is still the bread and butter of their online business. That said, those who adapt to a more modern behavior based email marketing strategy will separate themselves from the competition. Improve Your Marketing - Behavioral Email Examples Are you still email marketing the old way? You narrow down your focus to a product you want to showcase and push that out to everyone on your list? FAIL. Sorry, Charlie, it just doesn’t work that way anymore. Your open, click, and conversion rates will all suffer if this [...]
The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution
Are you considering a marketing cloud solution? One that combines all kinds of disparate technologies and features into one package? Many companies are going that route. And it might be that it’s a good solution for you…and it might be that it’s not. A bundled solution has its downsides, as you’ll see below. And there’s a lot to be said for one customized exactly to your needs. The marketing cloud as a bundled solution A marketing cloud solution typically bundles together a variety of technologies onto one platform for you—technologies such as CRM, eCommerce, social media marketing, analytics, and possibly more. When you want your marketing solution offered to you as a total package in one [...]
How a Relational Database Can Help Stop Email From Falling Flat
Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have recognized the benefits of relational databases for several years now, surprisingly few email service providers (ESPs) support them—although iPost does. If you’re planning to take your segmentation to a new level this year, or to increase the sophistication of your email marketing, you need to know how a relational database differs from the usual flat-file one—and how critical this might turn out to be when choosing your new Email Service Provider. So… what’s the difference? [...]
Email Open Rate Meaning – Why You Shouldn’t Worry
Email open rates (the number of emails opened). We love them. We hate them. We obsess over them. They are typically one of the first email marketing benchmarks we check in our email reporting (after the total number of emails delivered.) We anxiously compare them to industry standards. And we’re constantly trying to get average email open rates ever higher. However, maybe we’re obsessing a little too much about open rates as open rates. There is much that we can learn from our email open rates beyond the basic question, “How many people opened our email?” Avoid only looking at email opens as opens With your digital marketing efforts aiming to improve, your open rate might [...]
10 Annoying Emails You Should Stop Sending in 2025
We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay bills late, and forget birthdays and anniversaries. It’s not because we’re bad people! We’re only human, and sometimes we get impatient, careless, busy, "hangry", or absentminded—or all of the above. We overlook, forget about or even ignore the Golden Rule that says do unto others as you want them to do unto you. Sometimes, we do this as email marketers, too, and we do unto others—our subscribers and customers—what we definitely do not want to be done unto us. Are you guilty of that occasional violation of the Golden Rule? Are you “that guy”—or gal? Are you sending annoying emails? [...]
Your Competitors’ Emails Are Better Than Yours
OK, I went out on a limb with that post title, I confess. Maybe your competitors’ emails aren’t better than yours. But do you know? Do you know how they compare? Do you know how your emails stack up against the emails of “those other guys”? It’s surprising to me how many marketers don’t subscribe to their competitors’ emails in order to see what they are up against. We’re all trying to stand out in the inbox. Shouldn’t we know what we are being compared to? I say yes, we should. The easiest and cheapest marketing research you’ll ever do Doing this kind of comparison won’t cost you a dime, nor take up much time. You [...]
15 Ways to Improve Automated Email Content
There’s a lot of logic that goes into wanting better email content while developing ways to improve automated email content in your email campaigns. However, when it comes to the email content, logic sometimes gets lost in the shuffle. We suspect that’s due in part to crafting these email messages as one-offs, and focusing more on the email campaign as a whole and not on the pieces and how they should work together. Yet, this email content has to be good in order to realize the benefits automated email content can provide. The content must be great as standalone messages and as messages working together as a coherent whole. How’s your automated email content? Does it [...]
Why Your Senderscore Matters More Than Your Credit Score
Why Does Your Senderscore Matter More Than Your Credit Score? Well, have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret over that number and how high or low it is. In our world as email marketers, we have something similar to the credit score of the consumer world: We have the senderscore. The sender score can determine your sender reputation. And even though it has nothing to do with debt, it [...]
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