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Memorial Day iPost will be closed in observance
On Monday, May 31st, the offices of iPost will be closed in observance of Memorial Day here in the United States. Memorial Day (formally known as Decoration Day) is typically known as the start of Summer. It is often observed on the last Monday with family and friends either at picnics, sporting events, or other gatherings. However, given the [...]
Chapter 2: Don’t treat members the same way as non members in email.
Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice. This chapter is strictly for Associations where members and non-members are your audiences. [...]
Emails From The Client Side – Levels of Engagement
As we continue to grow, we are constantly fielding questions around our solution and its ability to perform strategically no matter what vertical they are in. One common theme from our clients is "levels of engagement." A recent email from the client-side asked us this: My engagement levels have peaked in many of my programs, and I'm trying to [...]
Conversions are Key: Great Sales Emails Use Alt Text
Email is one of the most powerful tools in any marketer's toolbox. It can be used to augment anything from email newsletters, social media promotions and announcements, and even your website. When you send an email that includes a call-to-action (CTA) button or an image, it's important to include alt text so email recipients know what they will find [...]
Purging Your Subscribers: How to Determine Who Needs To Be Purged
Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your email program. Purging your subscribers is a great way to maintain the legitimacy of your database. What does purging mean? Purging means that you take a pre-defined segment of subscribers and [...]
Take Your Transactional Emails from Dull to Dynamic
If you're sending transactional email, you already know transactional emails get a much higher open rate than other ESP marketing emails—from 40% to 85% higher depending on the source you turn to. You probably also know that’s rarely because they’re compelling and interesting. Nope, they’re usually boring. They are literally a transactional message. Yet people open them. Why? The [...]
DMARC: what it is and why you need it now.
With the rise in email scams, it is more important than ever to be sure that your business's emails are authentic. DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and [...]
Franchise Marketing: What is the Most Important Email?
As a franchise email marketer, you undoubtedly have many things to do. However, I highly encourage you to stop what you are doing for the next 3-5 minutes to read this post. It doesn’t matter what type of franchise marketer you are, only that you have influence or decision-making capabilities for your marketing plan program. The reason why I [...]
Segment Your Audience Based on Behavioral Data
As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on online behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve opens and click through open rates (CTORs) as well as enhance the overall customer journey and increase your inbox placement rate. It can lead to additional subscriber engagement and loyalty. Use your enterprise ESP to Capture Behavioral Data Points Behavioral data is data that tells you more. And when you identify which of your subscribers go beyond just opening and clicking, you can take the next step to send that [...]
How an ESP with Relational Data Lets You Put All Your Customer Info to Use
As you know, the amount of ESP data gathered now is staggering and grows at a rate that speeds up daily. For marketers, this stored data can be a goldmine…if they can put that data to use. Sadly, many can’t because they don’t use an ESP with relational data. That means precious information about their customers which uniquely identifies countless marketing opportunities sits unused and their email marketing falls short as a result. Data has made possible actual personalization, but making it possible and making it real are two different things. The evolution of Personalization Personalization used to mean using a recipient’s name in the email subject line or starting an email with Dear _______. Email [...]
How to Be a Trusted Partner
In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without establishing trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single marketing technique or data point. Trust is earned! Trust between organizations or people comes from a relationship and it builds over time, with every interaction and touchpoint. Your goal is to become that trusted partner. You want your business to be more than just another vendor. What makes someone a trusted partner? A trusted partner is someone you can bounce ideas off, [...]
COVID-19 – We’re here to help…
We’re here to help...With these unprecedented times - where COVID-19 is impacting everyone on a personal and business level, our thoughts are with those that have been impacted by this outbreak, especially those that are sick. In our modest attempt to help support the email industry, we would like to offer 1 Million free emails and waived set up fees to those organizations impacted by Covid-19. For more information, or to speak to someone about this, please contact us. Have you been impacted?
How to Win Back Lost Customers Using Email
Building a solid subscriber list is hard. Keeping a subscriber engaged is even harder. No matter how hard we work to get people to sign up for our email lists, subscriber attrition and abandoned carts are an ongoing challenge for email marketers. Customers abandon email programs for a variety of reasons. They might experience a life or job change that makes a brand irrelevant. They might suffer from list fatigue. They might be over-subscribed and getting too many emails from too many brands. We can’t know the reasons, so we must put programs in place to decrease attrition and minimize its impact on revenues. Automated win-back Automated win-back email or re-engagement programs provide a cost-effective way [...]
iPost Announces First-Ever In-Platform Email Integration with Campaign- Genius
SAN MATEO, CALIF., March 12, 2020 Marketers can now build emails with dynamic content from Campaign-Genius within the iPost email marketing platform iPost, an enterprise email marketing and automation provider, today announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service provider (ESP) to offer user access to Campaign-Genius directly through its platform. iPost users now have dynamic-content tools and millions of visual resources to use when building campaigns in the iPost drag and drop email design environment. "With this addition, iPost puts the 'native language' of online — visual content — at the fingertips of email marketers,” said Matthew Dunn, Founder of Campaign-Genius. "The [...]
4 Tips for Email Automation Success
From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, sending automated emails can be paradise or purgatory. Think about it. For every wonderfully executed welcome series you receive, you get twice as many cringe-worthy marketing emails. These four tips will help you create automated email campaigns that produce results. 1. Monitor campaign performance and adjust accordingly Some of the biggest email blunders happen when a marketer takes the time to create an automation campaign series, sets the parameters and turns on the workflow just to walk away and forget about it. When this happens, there are no evaluations of effectiveness, no repositioning, and no opportunities for adjustments. Checking (and rechecking) the health of [...]
Are You Stranded on the Gilligan’s Island of the Email Service Provider World?
Being stuck under contract with an inadequate email service provider (ESP) can leave marketers feeling as helpless as the castaways stuck on Gilligan’s Island. Baby boomers (and some Gen Xers and older Millennials that caught reruns of Gilligan's Island on Nick at Nite) recall the recurring theme of the show with Gilligan and the gang attempting to get rescued off the island and that help always seemed to slip through their fingers. Often, visitors such as cannibals from neighboring islands, Russians, movie producers, and even “Tongo the Ape Man” would appear on the island with false promises to rescue the castaways if they could get something in return. Do the castaways on Gilligan Island get rescued? [...]
iPost Announces Full Native Magento Integration
SAN MATEO, CALIF., November 21, 2019 iPost, an enterprise email marketing and automation provider, today announced a technology integration with leading cloud commerce provider Magento, an Adobe company. iPost users can now connect all rich customer data stored in Magento with the iPost platform to send hyper-personalized messages and omnichannel campaigns for enhanced customer journeys. Magento’s automated transactional emails can now be fully customized and sent through the iPost platform. The integration also enables retailers to fully utilize all data from Magento customers, orders, emails, and forms into iPost lists and data tables. Magento data can now be applied to iPost’s journey automation engine that automatically adjusts customer journeys based on their behavioral and transactional interactions. This feature makes it [...]
iPost Receives SOC 2 Type I Attestation – Independent Audit Verifies iPost’s Internal Controls and Processes
SAN MATEO, CALIF. (PRWEB) SEPTEMBER 12, 2019 iPost, an email marketing platform, announced that it has completed its SOC 2 Type I audit. This attestation provides evidence that iPost has a strong commitment to deliver high quality services to its clients by demonstrating they have the necessary internal controls and processes in place. SOC 2 engagements are based on the AICPA’s Trust Services Criteria. SOC 2 audit reports focus on a service organization’s non-financial reporting controls as they relate to security, availability, processing integrity, confidentiality, and privacy of a system. KirkpatrickPrice’s audit report verifies the suitability of the design of iPost’s controls to meet the standards for these criteria. “We saw so many companies in our space riding on the [...]
Email First Impression is So Important – Don’t blow it!
You don’t get a second chance to make the first impression a good impression. That’s why it’s so important for your email programs to start the customer relationship out on the right track. A welcome email series helps to begin building that relationship. When considering how to put together the strategy for a welcome series, think about short and useful information that will actually benefit the customer. There will be judgments based on that first email. Do you have a niche product? Or maybe your company has a great story to tell? Sometimes it’s difficult to communicate that story in a single welcome email. In that case, a welcome series can help. A welcome series is [...]
Defining—and Engaging—the Unengaged Subscriber
How are you treating the unengaged subscribers on your email list? These inactive subscribers are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is an email non-responder? In short, it a recipient who is not opening your email, or someone who is not clicking any of the links inside the email. Couple that with the factor of time. Over what period of time are they not opening or clicking? For some brands, 12-18 months is the appropriate window of time to measure this. To me, to [...]
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