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Franchise Report: Email Marketing and SEO on the Rise
According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020. The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points. Combining these two strategies; Email Marketing [...]
How to write high-performing email subject lines
Are you wondering how to write high-performing email subject lines? Well, the role of email subject lines has evolved over the last 10 years. Often used to give context into what is inside the email, it has sometimes been abused with the likes of using RE: or FW: to sometimes trick the subscriber into an engagement. We have seen [...]
Email Marketing For Franchise Development
Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email marketing campaign to potential franchisees [...]
Email Marketing Strategy vs Tactics
EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart. I have been asked many times to create a “strategy” when in reality, what was being asked for was a list of “tactics” to achieve the [...]
9 Current Email Marketing Trends For 2023
Updated May 2023 Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the current email marketing trends that shape our industry, and for 2023, I thought I would give the email world a bit of the Andrew Kordek [...]
The Importance of Email Marketing for 2023
Updated May 2023 The importance of email marketing has skyrocketed in the past few years, and it’s only going to continue growing in the coming years. With this increased importance, though, comes increased competition. That’s why it’s important to make sure you’re putting in your best efforts with your email marketing campaigns now in order to stay ahead of [...]
Benchmarking for Email Marketing
Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article is about Benchmarking. What Is [...]
The Best Day And Time To Send Email
In this article, we will discuss how to choose the best day and time for marketing emails and how to create an ideal schedule for your unique audience. We show you new ways to find unique email transmission times that work best for your business. And we'll give you tips on how to determine the best days and times [...]
Gmail Inbox Deliverability – Prevent Gmail Spam
GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a vast email client market share, and is always innovating around the email experience while continuously improving its algorithms to determine inbox placement and delivery of your messages. They are demanding that marketers become better at email marketing, and we at iPost agree. We understand your goal is to prevent mail to Gmail users from being blocked or sent to spam. GMAIL ALGORITHM HACKS Let's be clear; there are no hacks or [...]
Marketing Cloud Alternatives: When You Want Features, Not Headaches
For all those marketers searching for marketing cloud alternatives, it’s a bit confusing, right? I mean, we’re talking about huge Fortune 100 companies that have been around for years and are so well-known that people make memes about using them. Yet marketers have experienced so many headaches that they are actively seeking out marketing cloud alternatives instead. I suspect it’s because marketers want to be able to do what the big marketing clouds promise without having to work so hard and pay so much to do so. They want the features, but they do not want the headaches that come with implementing or using those features. And they’re at the point when they realize they need [...]
Email Trends: 13 Email Marketing Trends Predictions for 2021
2020 SUCKED (1 Star ⭐) 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were personalization, automation, and the "New Normal." While 2020 did suck, it quickly reminded us that pivoting our strategies was not a bad thing, and those that were quick and agile faired far better than those that just followed. Email Marketing Trends Predictions In 2021, more of the same will happen across the industry. Companies will consolidate, and "personalization" will be a hot topic of many posts [...]
Restaurant Email Marketing Tasty Results with Images
Even with the best restaurant email marketing platform in the world, you’ll fail to deliver optimal email marketing results if you’re not using the right images. And by “right,” I mean the images your audience is drawn to and compelled by. You already know images are compelling because you’re human. If I were to publish this post without the picture of the busy restaurant to get your attention, you’d be less interested in reading it. The image gets your attention. In fact, the image starts telling you what this post is about before you start reading the words. And you know the old adage about a picture is worth a thousand words. So even if you’re [...]
How to Leverage Web Tracking Data for Informed Decisions
There’s no such thing as too much data in marketing and business, especially when it comes to web tracking data. As the saying goes, if you aren’t measuring, you aren’t improving. Informed decision-making is about getting out of your own head and putting yourself in the place of your potential customers. They want great products, excellent customer service, and competitive prices—and they want all three in equal measure. What is Web Tracking? Web tracking is a method of measuring user interaction with your website. A web tracker follows users as they browse your site, collecting data about their actions and recording it in log files. From there, an analyst can review those logs and identify trends [...]
3 Techniques to Enhance Your Email Messaging Focus
How can you ensure that your email marketing efforts continue to resonate with your subscribers? Focus on three key techniques that will make sure you humanize, harmonize, and empathize with your audience. No matter what type of business you’re running, it’s vital to understand the importance of creating relationships with your subscribers. After all, these people are the lifeblood of your company; if they feel valued and appreciated, they’ll likely respond by telling their friends about your brand or purchasing more products from you in the future! Email volume will continue to break all sorts of records in the next few years. Brands must be aware that they are not just competing with competitors, but almost [...]
Do Welcome Emails Need Unsubscribe Links?
At iPost, we get a lot of questions about welcome emails, the purpose of welcome emails, and whether you should include an unsubscribe link or not in your welcome email to make it easier for people to leave your email list. Some email marketers even say that if you don’t include an unsubscribe link, you’re killing your list. But do welcome emails need an unsubscribe link? And why does it matter? Let’s talk about it! What is required in my welcome emails? Pro-tip, one of the greatest misconceptions of welcome emails is that they are transactional and, therefore, not subject to Can-Spam compliance of having an email opt-out in them. While accurate in concept, treating a [...]
9 Bad Email Tactics to Avoid
By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, but given our unique approach to hitting send in the modern-day ESP is slightly different from most, we thought a more direct approach would be best. Bad Email Tactic Examples: Tactic #1 Never employ a COO strategy! Like a COI (confirmed opt-in), don't create an email that your email list must click on to opt-out of your email program. Tactic #2 OOPS. [...]
Improve Your Email Marketing Results Right Now
Quick! What’s the best way to improve your email marketing right now? Grow your list? Send more emails? Change vendors? Use emojis in your subject line? The answer is…none of the above. What's The Best Way to Improve Your Email Marketing Results? The reality is, the best way to improve your email campaigns right now is with your words. Your email copywriting in digital marketing is something you can improve today to drive higher open rates, CTRs and ROI. Look at your own email inbox: How many marketing emails stand out and get your attention, pique your interest, and compel you to act? Not many, right? And that’s your opportunity, your competitive edge, when you learn [...]
What Are The Reticent Subscribers
Whether the number of email subscribers in your email list is 5,000 or 15,000,000, there is a lurking set of email addresses that no one wants to talk about it. They are Reticent Subscribers. These email addresses can be a gold mine or a sinkhole. Believe it or not, you, as an email marketer, can control at least part of where they end up. First things first, the Merriam-Webster reticent definition: reticent adjective ret·i·cent | \ ˈre-tə-sənt \ Definition of reticent 1: inclined to be silent or uncommunicative in speech. Reticent Subscribers Reticent subscribers are the quiet ones that you have no idea what they are thinking about your brand's email program. These subscribers are people who have signed up, engaged, and [...]
September 2020: 10 Top Email Subject Line Examples
At iPost, our email marketing team gets many emails, and by many, I mean we get a ton! Our staff is always looking at how the market is shifting not only in design but the frequency, messaging, testing, and, most importantly, email subject lines. As marketers, we've all seen poorly executed email subject lines. But good email subject lines are what we all aim for when we send an email. As you may know, a well-crafted eye catching subject line can enhance the email's opportunity for subscriber engagement. There are hundreds of email-based blog posts around how to write and test subject lines, so rather than educate, we thought it would be more entertaining to show [...]
What You Need to Know About Email Frequency
Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Best Tip: Watch your email frequency & follow our 9 Email Marketing Trends. Why Email Frequency Matters: When you send too much, recipients are more likely to not want to see your messages anymore. More and more people unsubscribe which results in diminishing returns for your email marketing strategy. When that happens, it’s hard (and expensive) to get back into their email inboxes. And if you send too little email, you may be missing out on revenue or referrals. The key is to understand what a customer [...]
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