Franchise Report: Email Marketing and SEO on the Rise
According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020. The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points. Combining these two strategies; Email Marketing and SEO, provides a powerful plan of action to attract new customers and ensure your business’s longevity in the years to come. Here are some highlights of the report and tips to get you started. Email marketing effectiveness rates higher in 2021 According to the AFMR report, franchise marketing leaders found email marketing to be one of [...]
The Importance of Email Marketing for 2023
Updated May 2023 The importance of email marketing has skyrocketed in the past few years, and it’s only going to continue growing in the coming years. With this increased importance, though, comes increased competition. That’s why it’s important to make sure you’re putting in your best efforts with your email marketing campaigns now in order to stay ahead of the curve in 2023 and beyond. We’ll go over all this and more to help you understand the value of email marketing in 2023 and which marketing tools you need to use to make it work for you. People Still Use Email Although many people have been led to believe that email is dead, those who understand [...]
Common Questions: New Email Service Provider (ESP Provider)
If you’re in the process of choosing an email service provider (ESP), you may be experiencing some confusion. That’s because Email Service Provider isn’t a straightforward term, and some companies that provide email services aren’t even aware that they are Email Service Providers. So, before you choose an email service provider, ask yourself these questions: What do I need from my email service provider? Is Gmail / Outlook / Apple / Yahoo an ESP? What is an example of an Email ESP? What are the various email service providers? What is an ESP? An ESP (email service provider) is a company that allows marketers to send email campaigns to their email contact lists. ESPs are technology [...]
7 Hidden Costs of Switching Email Service Providers (ESP)
If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand the real costs. Based on anecdotal evidence from watching—and helping—clients switch email service providers, both before and during their engagements with iPost, I’ve pulled together some hidden costs to consider to help you understand those real costs associated with switching ESPs. Please note: This is not a breakdown of the costs of switching email service providers, nor a guide to figuring out if the cost is worth it. It is, however, [...]
Doing an ESP Migration? Avoid These 7 Pitfalls
For Basic ESP Q & A, refer to this previous post for What is an ESP?. You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual ESP migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects how quickly you’ll be up and running with your new ESP. It’s worth doing it well! Yet it’s also fraught with potential pitfalls. At iPost, we see the after effects of ESP migration pitfalls when organizations come to us with issues such poor deliverability, inefficient processes, or lack of insight into how to take advantage [...]
9 Bad Email Tactics to Avoid
By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the good email tactics you can employ in Q4 to end 2020 on a high note for revenue in your digital marketing program. If we wanted to conform to everyone else with a uniform marketing tactic, we would, but given our unique approach to hitting send in the modern-day ESP is slightly different from most, we thought a more direct approach would be best. Bad Email Tactic Examples: Tactic #1 Never employ a COO strategy! Like a COI (confirmed opt-in), don't create an email that your email list must click on to opt-out of your email program. Tactic #2 OOPS. [...]
Migrating to a New Enterprise ESP? 7 Tips for a Painless ESP Switch
If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose from. But the work isn’t done yet. Because now you face the migration from the old to the new ESP. That migration doesn’t have to be a painful experience, however. Here are 7 tips to help make the switch to your new enterprise ESP painless. Tip 1: Gather your data before you go. By data, we mean your actual data (email and more), your content, your automations/logic and your past performance data. Your actual data is probably [...]
iPost Receives SOC 2 Type I Attestation – Independent Audit Verifies iPost’s Internal Controls and Processes
SAN MATEO, CALIF. (PRWEB) SEPTEMBER 12, 2019 iPost, an email marketing platform, announced that it has completed its SOC 2 Type I audit. This attestation provides evidence that iPost has a strong commitment to deliver high quality services to its clients by demonstrating they have the necessary internal controls and processes in place. SOC 2 engagements are based on the AICPA’s Trust Services Criteria. SOC 2 audit reports focus on a service organization’s non-financial reporting controls as they relate to security, availability, processing integrity, confidentiality, and privacy of a system. KirkpatrickPrice’s audit report verifies the suitability of the design of iPost’s controls to meet the standards for these criteria. “We saw so many companies in our space riding on the [...]
Switching ESP Doesn’t Have to Hurt with a Guide by Your Side
As many of you know, a couple of years ago I was in Nepal with my daughter to trek to Mt. Everest Base Camp (EBC). Along the way, there were many trekkers who were going it alone without the help of a guide or Sherpa. But the Sherpas are there for a reason. They know which routes to avoid and which ones offer the easiest path. Our Sherpa, Nima, was making his 85th trek to EBC so we felt very confident that whatever obstacle we found ourselves faced with, he would help us to successfully navigate it. When it comes to making the transition from one email service provider (ESP) to another, you should ensure that [...]
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