Best Practices

  • Compelling Emails: A Visual Guide for Associations and Non-Profits

Compelling Emails: A Visual Guide for Associations and Non-Profits

2023-09-11T08:27:02-06:00By |Tags: , , |

Introduction An inbox is a crowded place these days. Besides the general noise and deals, subscribers are inundated with asks of all kinds from brands. Associations and Non-Profits have an even bigger task at gaining the subscriber's attention and conversion, so a solid strategy coupled with high-performing creative is essential. Compelling emails are [...]

  • The 20 Do’s & Don’ts for Association Email Marketing

The 20 Do’s & Don’ts for Association Email Marketing

2023-07-28T12:52:20-06:00By |Tags: , , , |

Introduction The biggest question that many Associations have regarding Association email marketing is, “What are the best practices I should adopt?” There are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk. However, the best practices we will focus on assume that the fundamentals are in place. [...]

  • Pros and Cons of Using AI for Email Writing

Pros and Cons of Using AI for Email Writing in 2025

2025-02-15T07:23:53-07:00By |

AI for email writing has become insanely popular in 2025. AI technologies can automate the creating and sending of emails process. They also provide helpful insights into how to improve the effectiveness of emails. While AI has many advantages for email writing, there are also potential drawbacks. This blog will discuss the pros and [...]

  • Email Never Sleeps Season 2 Episode 7

Email Marketing Mastery: The Art of Defining Success in Email

2023-05-11T09:11:55-06:00By |Tags: , , , |

Email marketing is a powerful tool that can yield exceptional results when executed strategically. Defining success in your email campaigns is crucial to reach email marketing mastery.  In this post, we will explore the critical aspects of defining success in email marketing and how to leverage them for optimal results. By focusing on [...]

Being Proactive with Email Deliverability – Email Marketing 101

2023-05-04T10:59:39-06:00By |Tags: , , , |

As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. [...]

  • Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

Discover the Insider Strategies for Creating a Loyalty Program That Actually Works

2023-04-25T09:25:50-06:00By |Tags: , , , |

In episode 5 of the Email Never Sleeps podcast, Andrew Kordek, from iPost, interviews David Slavick Co-founder & Partner of Ascendant Loyalty, about loyalty programs and the importance of effective communication with customers. Email Never Sleeps  Season 2 Episode 5 with David Slavick Slavick explains that his company offers end-to-end customer relationship marketing [...]