The Best Day And Time To Send Email

In this article, we will discuss how to choose the best day and time for marketing emails and how to create an ideal schedule for your unique audience. We show you new ways to find unique email transmission times that work best for your business. And we’ll give you tips on how to determine the best days and times to send your newsletters, along with recommendations on how to improve your overall email marketing strategy. [Sources: 3, 4, 14]

As a marketing e-mailer, it is your responsibility to do your research, test different dates and times, and draw your own conclusions about what works and what doesn’t. Use of an email provider that allows you to segment, test and compare your campaigns can help you analyze the various variables, create the best email content and email subject lines, and send a schedule that improves open and click rates. [Sources: 4, 14]

In order to take full advantage of email marketing, you need to make sure that you run your campaigns correctly, including sending your emails at the ideal time. As consumer habits change, businesses need updated and relevant data to determine the best time to receive email. Understanding customer behaviour, habits and time zones can help you determine the “best day of the week” and “time of the day” to send your emails and make sure your message is seen before your email subscribers check their emails. [Sources: 4, 7, 14]

Considering the average office day, you are likely to get the best open rates if you plan emails to arrive in your inboxes in the morning, noon and evening. [Sources: 1]

While many claim that Tuesday and Wednesday mornings are the best time to send email, we found that these two days resulted in a 5% open rate on Wednesday mornings and a 5% click rate. As for the best time to send B2B emails, studies suggest that there is not much difference in open rate between certain days of the week where they are sent. Although studies show different results, sending emails on Tuesdays and Thursdays followed by Wednesdays, when taking the average data, increases the chances of a higher open rate. [Sources: 1, 5, 13]

Tuesday mornings are great for business emails, but the worst time to campaign for a newsletter is the following Monday with an open rate of 5%. Campaigns sent at 10 a.m. had the best start rate in 1983, but did not generate a large number of orders (46.6%) during the campaign, probably because most people did not have enough time to complete the purchase process before 10 a.m. [Sources: 15]

There is no rule that says that you cannot send emails at night, but if you need to send a campaign, it is better to do it as soon as possible, as email open rates change around 6 pm. The data provided by Dan Zarella of GetResponse suggests that it is best to send emails on Saturdays or Sundays to get clicks and openings. [Sources: 7, 12]

Global data suggests that the best time to send an email is at 4 a.m., measured by the open rates, and at 6 a.m. when you are looking for click through rates. GetResponse also found that 1 p.m. is a great time to send an email and has a 10 a.m. window that has strong open and click rates. [Sources: 0, 3]

It looks like emails get more openings and clicks in the evening. According to Experian data analyzed by Customer.io, Tuesday has the most email openings compared to other weekdays, but Saturday is the best day to send emails due to higher open rates. Surprisingly, marketers continue to send their emails at night. [Sources: 0, 12]

If we take a look at HubSpot data, we see that Tuesday is the best working day to deliver an e-mail newsletter. HubSpot pulled data from 20 million emails sent over a 10-month period and determined that Tuesday was the best day to send an email in terms of open rate. [Sources: 3, 7]

The first study conducted by Omnisend found that the best day for sending a promotional email, such as a weekly newsletter, was Thursday, followed by Tuesday. The data suggests that Tuesday and Thursday are the two best days to send promotional emails, mainly newsletters weekly. [Sources: 8]

If you are trying to get your audience to read and open your content, you can schedule your emails so that it is the best time for them to read. For example, the best times to open your email may differ from the best days. You may prefer to send your campaign at a specific time, or you may want them to get used to opening their emails at a specific hour. [Sources: 0, 9, 13]

Marketing standards allow you to send emails at different days and at different times of the week and to check the analytics to see which emails have the highest open and click rates. Customer.io and Mailchimp agree that you will receive high open rates and informative email – e-mails in the middle of the working week (Tuesday, Wednesday and Thursday) that do not require action. If you click on the filter of your data to display referral traffic only, the emails you see on the best days will bring you the most traffic on the list, sorted by page views. [Sources: 1, 3, 12]

The time of day at which you send promotional emails may establish or interrupt the relationship with your subscribers. The email sent at that time can have a significant impact on open and click rates of the email campaigns your company sends to subscribers. [Sources: 8, 10]