Updated August 2024. What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how [...]
Email marketing is crucial for franchise owners to communicate with customers and drive business growth. However, common mistakes can turn your email marketing efforts into a disaster. In this blog post, we will discuss the top 10 email marketing disasters that franchise owners must avoid to ensure the success of their marketing efforts. [...]
Effective email marketing can seem like a never-ending challenge—especially for B2B marketers. How do you balance promoting your product, telling a compelling story, and connecting with your audience? In a recent episode of Email Never Sleeps, we sat down with Kate Arney-Cimino, a content marketer with a sales background, to discuss the [...]
Email marketers are always on the lookout for tactics that grab attention. One of the most noticeable—and arguably controversial—strategies is using ALL CAPS in emails. In episode 19 of Email Never Sleeps, R.J. Talyor joins Andrew Kordek to explore this polarizing topic: ALL CAPS. Is it an effective way to emphasize your [...]
In this episode of "Email Never Sleeps," we dive deep into Customer Data Platforms (CDPs) with Roy Wollen, President of Hanza Marketing Services, a seasoned expert in customer data management. This discussion couldn't be timelier as more brands consider integrating CDPs into their marketing technology stacks to enhance customer experiences and drive [...]
Email marketing mastery is often likened to catching a mythical unicorn. It's elusive, highly sought after, and, as some might argue, impossible to fully achieve. In the latest episode of "Email Never Sleeps," I enjoyed discussing this fascinating analogy with Evan Blittner, a seasoned marketer with a rich background spanning multiple industries, [...]
The debate continues regarding integrating social media icons in email footers—should they stay, or should they go? In the latest episode of "Email Never Sleeps," host Andrew Kordek and guest Jay Oram from Action Rocket dive deep into social media icons' effectiveness and strategic use in email marketing. Evaluating the Necessity of [...]
In email marketing, the term "best practices" often surfaces as a guiding beacon for marketers aiming to optimize their campaigns. But could these so-called best practices stifle innovation and creativity in our strategies? Let’s delve deeper into this topic, drawing from insights shared in a recent Email Never Sleeps podcast with Kath [...]
In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned [...]
In the bustling world of business communication, standing out is more crucial than ever. We're inundated with a barrage of emails daily, where many miss the mark, resonating as uninspired or overly formulaic. However, transforming a mundane business email into a compelling, engaging message isn't just a luxury—it's necessary for those looking [...]
