akordek@ipost.com

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About Andrew Kordek

Andrew Kordek has spent 22 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs globally to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in the Chicago area with his lovely wife, his 20-year old son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.
  • Email Marketing For Franchise Development

Email Marketing For Franchise Development

2023-08-23T09:47:21-06:00By |Tags: , , , , |

Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email [...]

  • Real Time Dynamic Data for Marketing Emails

Real Time Dynamic Data for Marketing Emails

2022-01-27T12:42:45-07:00By |

Using dynamic data in marketing emails is a standard, at this point in 2022. Blog posts and articles are saturated with practices about it, and virtually everyone in the industry uses some type of personal dynamic information associated with their contacts to provide better communication and to improve the quality of the user experience. It’s a given [...]

  • 3 Types of Emails EVERY Casino Needs copy

Casino Marketing 101: 3 Types of Emails EVERY Casino Needs

2021-12-21T13:19:27-07:00By |Tags: , , , |

The competition for email inbox attention is at an all-time high these days, and there is nothing more important in today’s marketing mix than the effective use of email marketing for player development. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about [...]

  • new Benchmarking Don't obsess over benchmark studies .psd

Benchmarking for Email Marketing

2022-01-27T12:44:17-07:00By |Tags: , |

Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article [...]

5 Ways to Improve Email Deliverability

2022-01-27T12:44:46-07:00By |Tags: , , , , , |

Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. [...]

  • Franchise Marketing Attribution Balance new

Franchise Marketing Attribution in Digital Email Marketing

2021-10-26T11:07:19-06:00By |Tags: , , , |

In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, [...]